00:00Alamin natin ang successful business story ng kanilang pamilya at magbigay inspirasyon sa mga kababayan natin nasa business world.
00:08Dito lang, sa negosyo tayo!
00:15Kami po ay a women-led clothing company that specializes in heritage and fashion.
00:24Yung bestsellers namin and the mainstay of our collection are our modern Filipiniana.
00:32So marami po dito ay gawa sa Anlung Weaves from the north, particularly Abra y Llocosur.
00:40Yung negosyo nagsimula siya really as a way of wanting to continue my family's work on heritage preservation.
00:49So my maternal family is from Abra province, so they're indigenous and they've been involved in really reviving some of
01:00the indigenous cultural practices.
01:02So I am a development researcher specialist by profession.
01:07So I work with national government agencies in the Philippines as well as with the UN.
01:12So I'm working on disaster preparedness and climate change.
01:17So yung last posting ko is in Nepal.
01:20And I've also worked with indigenous communities in Cambodia.
01:24Somehow I've been able to bring my work over through the business, which is organized as a social enterprise.
01:32I've always been attracted to textile arts.
01:35I've worked with indigenous peoples from different parts of the country and in that Southeast Asia.
01:40And this is my way of expressing that work through heritage preservation.
01:46This type of enterprise po is, ano kasi, it's kind of slow work, right?
01:52So there's a lot of investment in terms of time and resources.
01:57So you need to work on designs, training people, and all that takes time.
02:04Hindi ka ka agad-agad makikita yung return of investment mo.
02:09But once you've built up the skills of the community, of the people you work with, that's when it starts
02:17showing up.
02:18Pag tinignan natin yung presyo, hindi siya one size fits all.
02:23So we have to consider who it is it for, who are buying, what are their tastes and preferences.
02:31But we're also, we understand also that the market now is price sensitive because of the economy.
02:38So that's also something that we're trying to address within our own design and production.
02:44Unang-una, they have to understand why they want to do it.
02:49You know, research also what field do they want to go in.
02:53Anong genre.
02:54I think once you have some initial idea and you have some resources to start,
03:02I think you start first with, I mean, a small collection to test this in the market.
03:07Fashion is an iterative process and from there you build, you know, your own community of suppliers, partners.
03:16Just do it but also research, ask yourself why you want to do it and then, you know, start, build
03:24slowly.
03:28Tara, negosyo tayo.
