Cute, quirky and still alive: Tamagotchi Turns 30

Cute, quirky and still alive: Tamagotchi Turns 30

A new exhibition charting the success of Tamagotchi is set to open to the public in Tokyo on Saturday. From 1990s playground craze to retro icon, the company behind the digital pet says its enduring appeal may lie in its unconventional cuteness. "I believe it's those slightly off, a bit weird elements that really keep everyone interested,” Bandai Namco's Chief Tamagotchi Officer Taro Tsuji tells AFP.

AFP VIDEO

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