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How Greece aims to become a year-round destination as it looks beyond its beaches and islands

From mountain escapes and wine trails to wellness retreats and city breaks, the country is hoping to draw visitors beyond the traditional summer season, Greece’s tourism minister tells Euronews Travel.

READ MORE : http://www.euronews.com/2026/11/06/how-greece-aims-to-become-a-year-round-destination-as-it-looks-beyond-its-beaches-and-isla

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00:07Greece is well associated with its beautiful islands and the beaches that are really amazing
00:16and the crystal waters. At the same time Greece is a very mountainous country and this is why
00:21we are promoting the mountainous destinations within our country, the mainland of our country,
00:28all the cultural activities that one can have there. Our new campaign is focused more on agro-tourism,
00:36gastronomic tourism, wine tourism and we also have a separate campaign for mountain tourism and
00:43another campaign for yachting, diving and also wellness and spa activities.
00:54So wine tourism is one of the most important aspects of our enrichment of the offering and this is why
01:02we
01:02are giving certifications for those wineries that are open to the public. There are about 150 wineries
01:11within Greece that offer the opportunity for travelers to get to know the wineries and also
01:18some of the local varieties. You will find these wineries in various areas within Greece,
01:26certainly in the northern part of Greece, in some of the islands such as Santorini and where I come from,
01:34in Crete.
01:42The target for us is of course to have a year-round tourism, so not just a seasonal activity but
01:50a year-round
01:51tourism activity that will benefit local communities and will give the opportunity for our travelers to
01:58get to know Greece a little bit more, experience all the authenticity that Greece has to offer in the
02:05mainland and the mountainous areas and some lesser known islands.

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