00:02Local franchise operators must keep innovating and strengthening their businesses to stay competitive and expand overseas,
00:10says Domestic Trade and Cost of Living Minister Dato' Armizan Muhammad Ali.
00:14He said the success of Malaysian franchise brands shows they can compete beyond the domestic market,
00:20provided they adopt effective strategies and respond to changing consumer demand.
00:25Armizan cited T-Life as a Malaysian franchise that has gone global with more than 800 outlets locally and close
00:34to 120 across nine other countries.
00:55Juga maju dan seterusnya menembusi pasaran antarabangsa.
01:02Tetapi terasnya adalah franchise tempatan itu perlulah mempunyai strategi yang bertempatan,
01:11strategi yang inovatif dan juga responsif kepada kehendak pasaran dan khususnya para pelanggan.
01:18Dan ini telah dibuktikan oleh T-Life yang tidak pernah berhenti dengan produk-produk asal,
01:25tetapi terus melaksanakan R&D inovasi supaya ia kekal terus relevan sebagai salah satu option kepada pengguna.
01:37Dan begitu juga ia cater kepada kehendak trend semasa juga.
01:42He added that this is in line with the Jom Beli Produk Malaysia campaign,
01:47but needs a whole-of-nation approach involving government, consumers and businesses.
01:52As of October 27, Malaysia had 3,681 registered franchise entities, 489 franchisors and 3,192 franchisees.
02:05Of the franchisors, 304 or 62.2% are locally owned, according to the Myfax franchise system.
02:15Armizan said the government will work with other ministries and agencies through a cabinet committee
02:20to help local brands expand overseas.
02:35And the list of the archisors, a whole-of-nation approach is not a completely different company.
02:37As of October 27, Malaysia will get a whole-of-nation approach to the government and the USP team.
