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  • 16 minutes ago
If you hadn't noticed (and you really should have by now) good-old-fashioned print publishing is having a rather hard time of it. Ad sales are down, as are newsstand sales and subscriptions. We're a few years removed from the great magazine die-off, but it's still a risky proposition (financial and career-wise) to launch one. It takes a new kind of talent to succeed in this new landscape and, insofar as we're concerned, if anyone's going make it in this upturned, rebooting industry, it's people like Cherry Bombe creative director Claudia Wu.
Transcript
00:00Having a personal style is really what distinguishes you from everyone else.
00:06I just try and cultivate that and not kind of think about what other people are doing.
00:10My first job out of college was at V Magazine and that gave me a lot of insight into how
00:16independent magazines run.
00:17I basically started when the first issue was launching there, so I got to see a little bit about how
00:22the business side runs in magazines
00:23and I think that just led to me having a real appreciation for publishing and you just get to work
00:30with so many amazing people that
00:32I ended up starting my own small magazine and now Cherry Bomb.
00:36I think what makes someone original is just if they're being themselves and just being true to themselves.
00:43I feel like everyone's unique in their own way, so if there's no one else like you, you should just
00:49be that.

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