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00:14Vodka and clear spirits were marketed as being, you know, towards women because women don't like the taste of alcohol.
00:19Well, we do.
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00:25The Plus Consumer is really used to having bikinis that push her body into shapes that aren't really natural.
00:32So when I was designing mine, I thought it was very important that our bikinis just laid over our bodies
00:37and to kind of maintain your natural shape.
00:39This is crazy. I feel so good in it.
00:42I feel like a million bucks.
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00:52We've basically curated 45 of our absolute favorite female-led brands that mostly exist only on the internet and built
00:59this amazing brand community of female-run businesses that can use our space to sell product, do events, hang out.
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01:13This world is a patriarchal society.
01:18And that needs to change.
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01:28Once upon a time, the whole world was a locker room.
01:31The boardroom of the company was a locker room.
01:33The operating theater in the hospital was a locker room.
01:35The law firm was a locker room.
01:37The military was a locker room.
01:39The locker room was a locker room.
01:40Everywhere you went, it was all guys.
01:43But now, women have entered every single one of those arenas.
01:47The change in our lives has taken place so bewilderingly fast.
02:01Being a woman and being younger and doing all those things, it plays with your mind a little bit.
02:06And so, you just have to remember that you aren't there to provide the same perspective as everyone else in
02:11the room.
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