00:22There's a bit of a crosswind over here.
00:25If it's windy where you're at, obviously, you don't need to jump.
00:28Definitely your call.
00:58We are grooved to the morning break.
01:00Now we come by now in a sugar shake.
01:02Let's do it.
01:03Bring the bass up, make a blaster block.
01:05See next time, I'll do this for the well-cooked rock.
01:07See me, see me, see me on my bend, see me swing.
01:09Jing-bang and sing me like a singling.
01:11I'ma turn my body to the problem score.
01:13Drop my boots, make a goddamn strong.
01:15See me rockin' now, goin' trial for style.
01:17Dance, like a ticket, slap, tag, go wild.
01:45Here's an interesting experiment.
01:46If you Google image search the word woman, you see a variety of images that pop up.
01:52I see women who are hypersexualized.
01:54I see women who are infantilized.
01:56I also see a lot of, like, white women laughing into salad bowls.
01:59When I Google image search woman plus Refinery29, the images I see are an amazing array of women
02:07being active participants in their lives in a way that is interesting, compelling, and, more importantly,
02:14actually reflects real life.
02:15When my daughter asks me what I do, I tell her that I talk to women every single day about
02:21how to be true to themselves.
02:23This generation is driven by purpose.
02:26She's a woman who's not afraid to go for what she wants.
02:30Doesn't want to be spoken down to.
02:32Doesn't want some sort of gimmicky bull .
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02:41They have money, and they want to spend it in the right ways.
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02:47When that trust is established, we can drive true, authentic partnerships and conversations.
02:53If you want to talk to this generation of women, you come to Refinery29.
02:58Facebook, YouTube, Instagram.
03:00Snapchat, Twitter, YouNow.
03:03It's where the user is consuming.
03:05Vine, Periscope, and I think, I think that's it.
03:08I think that's it.
03:09There's probably more, but that's fine.
03:11We look at data with empathy at the end of the day, and we use that perspective to make stories
03:16that resonate with women.
03:18When you partner with Refinery29, you become part of the voice of this generation.
