00:07Um, maybe you can share some of yours. Yeah, we'll answer them. Or they're confirmed or denied.
00:14Kylie and her family have been friends for years. It's a good fit and a good partnership.
00:19And we're happy to support that business and partner with her to really, you know, bring her vision to life.
00:26Seed Beauty was actually founded a little over two years ago. The first brand out of Seed Beauty was ColourPop.
00:33Part of a Seed Beauty business is that we are partners with Kylie Jenner on Kylie Cosmetics.
00:38And that's a sister company to ColourPop. That's one of the things that really does work in our favor,
00:42is the fact of being able to create each of these as separate unique companies.
00:47I actually did read online that they said that they think that ColourPop gets their employees drunk
00:52and one person has to stay sober to write down what all the drunk people say.
00:56Which isn't how we go about doing our shading.
01:02ColourPop's developing its own products, producing its own products.
01:06And you actually can't turn a concealer into a lipstick and repackage it, it turns out.
01:14Maybe you want to try a purple lip. Maybe you don't want to try it for $20 or $25.
01:19But maybe for $6. You'll give it a shot and you'll try it.
01:23Maybe you're going to love it.
