00:02Shampoo, all of them, literally every single one, from $2 to $100, are all just detergents.
00:10They say sulfate-free, phosphate-free, this-free, that-free, but they don't actually tell you the real truth.
00:16The real truth is if you have detergent in its old form, SLS, or in its new form, glucoside,
00:22or any of the derivatives that are natural but still damaging to the hair.
00:28Detergent is why you think you need conditioner. Detergent is why you think you need a mask.
00:34Your new hair here, new wash, a new way to wash your hair.
00:39It's completely, totally transparent in what's in it and what is not in it.
00:44And it works on every single hair type. Every single hair type.
00:49Say no, no more detergent. I'm using new wash.
