00:00The modern consumer, they do everything on their couch.
00:02They do work, they eat, they sleep.
00:04We wanted to make a couch that was life-proof for them.
00:07Helping my clients live smarter is my goal.
00:09So I'm in New York on my way to meet with the folks at Burrow
00:12who are reimagining couch design with stylish, tech-friendly innovations.
00:18Burrow has these fabulous sofas that almost anyone can put together and take apart.
00:23Can we talk about how Burrow makes it easier to order a sofa, bring it in your house?
00:27We wanted to make it as intuitive as possible.
00:30Take it out of the box, unfold, push it together, 100% modular.
00:34What about the smart design aspect of it?
00:37We have a hidden power cradle under the bottom of the couch.
00:40You can charge electronics, you know, like your phone, your laptop.
00:43Can we talk a little bit more about the fabric itself?
00:45We use super high-grade industrial polyester fabrics
00:49that are naturally spill-resistant and not treated with any harmful chemicals.
00:54How does your product support an active lifestyle?
00:56Our couch is smarter in the fact that it's modular
00:59and if you live in a smaller apartment one day
01:01and you live in a bigger one the next,
01:03it can evolve with their changing life.
01:05The way that we manufacture Burrow couches
01:07is actually different from the traditional furniture industry.
01:10We've streamlined that process
01:12and it's still the same craftsmanship.
01:15When you're constantly on the go,
01:17having products that support your life in a smarter way
01:20just makes your life easier.
01:22Designing something engineered to evolve with you,
01:26yeah, that's smarter living.
