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  • 22 minutes ago
Refinery29 Global Creative Director and Co-Founder Piera Gelardi gives a tour of this year's 29Rooms, Refinery29's immersive funhouse of style, culture, and technology. Watch the magic come to life!
Transcript
00:00Hi, I'm Piera Gilardi. I'm the Executive Creative Director and Co-Founder of
00:04Refinery29 and 29 Rooms. 29 Rooms is our interactive fun house of style,
00:13culture, and technology. It's kind of like a fun house because it's full of glee
00:17and interactivity meets a modern museum full of culturally relevant collaborators
00:22and really interesting ideas.
00:49Our theme this year has turned it into art, so we were really thinking about the ways that art can
00:54be a catalyst for people to heal, to provoke ideas, to kind of catalyze different movements.
00:59We really wanted to bring our ethos of inclusivity to life and create an event during New York Fashion Week
01:05that was open to the public.
01:10Really what we want people to come through and experience is interactivity on all levels.
01:15You can touch the art, you can punch the art, you can shred the art. As a result, we hope
01:22to see people come through and just have fun, reflect, feel inspired, and move and be moved by this experience.
01:30Privacy, please.
01:31I would leave our guests with the mantra for the event, which is be the spark, live with heart, turn
01:38it into art.
01:42Welcome to 29 Rooms.
01:44Welcome to 29 Rooms.
01:46Welcome.
01:46Welcome to 29 Rooms.
01:46Hello.
01:47You

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