00:00Sous-titrage Société Radio-Canada
00:07Pour Guaranteed ROI,
00:09my golden tip is
00:10it's humans and agents
00:12working together
00:13in long horizon
00:14end-to-end workflows.
00:16It's all about that.
00:17Otherwise you'll have a ton of output
00:18but not enough outcome
00:19to really drive the ROI and the growth.
00:22I think there's no relationship
00:23more important when it comes
00:25to defining ROI.
00:26There are other relationships
00:27in organizations
00:27but when it comes to ROI
00:29that really sits firmly and squarely
00:31in that organization
00:32and so I think that's the best way.
00:34At the same time
00:35you are investing in AI
00:36you should also invest in your talents
00:38because AI without talents
00:41will not be the best solution
00:43the best outcome
00:45and the best bottom line
00:47for the business.
00:48I think for us
00:49the way we really focus on it
00:51because it's a matter of
00:52both as an agency
00:53but also how we're working
00:54with our clients
00:55is that part of the way
00:56that we really approach that
00:58with our clients is
00:59and internally is thinking about
01:01you know
01:01what are the
01:02what's the spectrum
01:03between people and machines
01:07and where's the right place
01:08to kind of land on that
01:09with where the technology is at now.
01:11AI has enabled us to
01:14access and synthesize
01:17an incredible amount of data
01:20seamlessly very quickly
01:23at our fingertips
01:24that applies both to my daily workflow
01:26and I think it's something
01:27that we can all relate to
01:29and how we operate as a business.
01:31I think that's the one thing
01:33that I couldn't really.
01:34I would just say it's opportunity
01:35and you know
01:37as as any opportunity
01:39like there's also potential
01:40for opportunity cost
01:41and so I think you know
01:43really being thinking about
01:44like how we're going to drive
01:46that investment
01:46and where we should drive it
01:47and how we're going to enable people
01:48how we're going to
01:50you know really upskill the talent
01:52in order to capture that opportunity
01:55is is just the the biggest question
01:57that we are dealing with
01:58and organizations are dealing with.
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