00:00So, when we say much of the retail audience marketing starts with false assumptions,
00:04it's because we think about audiences, in my opinion, the wrong way.
00:08And I'm also going to ask you to kind of call bullshit on the marketplace a little bit, right?
00:15I want us to challenge all the platforms that people are bringing to the marketplace.
00:19I want all of these conversations, when people think about agentic platforms and building audiences,
00:25what exactly are they building those audiences off of?
00:28Or how are they actually training those agentic platforms to know anything about those audiences?
