00:00The story of the Beatles began in Liverpool and now plans have been announced for a much bigger home for
00:06that story in the heart of the city.
00:09The Beatles story is due to move from the Albert Dock to a new attraction at St John's Shopping Centre
00:14in 2028.
00:16Under the management of Apple Corp, the company established to oversee the band's creative and business interests.
00:22The proposed site was formerly home to St John's Market and at 100,000 square feet, it's more than four
00:32times the size of the current attraction.
00:35It'll sit directly opposite Liverpool Lime Street Station, bringing the experience into a busy part of the city centre.
00:41Apple Corp says the attraction will combine immersive technology, original artefacts and reconstructed sets to take visitors through the band's
00:50history.
00:50The journey will begin in post-war Liverpool, follow the group's formative years in Hamburg and the rise of Beatlemania
00:57and explore their international success.
01:00Visitors will be able to step into recreated locations associated with the band, including the Cavern, Abbey Road, Shea Stadium
01:07and Savile Row.
01:09Some of the sets and props will come from Sam Mendes' planned four-film series about the Fab Four, which
01:16Sony is due to release in cinemas worldwide in April 2028.
01:21There's also a second attraction planned for St John's Beacon, Liverpool's second tallest building.
01:26A yellow submarine-themed viewing experience is expected to offer panoramic views across the city, taking in landmarks and locations
01:34connected with Liverpool's music history.
01:36The announcement also includes a commitment to support Liverpool's next generation of creative talent.
01:41Apple Corp says every ticket sold for the Beatles story will contribute to a charitable initiative intended to provide financial
01:48support and opportunities for emerging Liverpool artists and local cultural projects.
01:54The change in ownership will happen before the move itself.
01:57Apple Corp is due to take over the running of the Beatles story at its existing Albert Dock location in
02:032027 before the attraction relocates the following year.
02:07The company says the Liverpool site will be only the second permanent Beatles experience it operates following a planned attraction
02:14at 3 Savile Row in London due to open at the end of 2027.
02:18Liverpool City Council leader Liam Robinson described the announcement as an opportunity to regenerate an important gateway into the city
02:26centre and create opportunities for the local and wider UK economy.
02:30The project's been developed through a partnership involving Apple Corp, Liverpool City Council and the Liverpool City Region Combined Authority
02:38with support from central government.
02:40For the existing attraction, the move marks a new chapter after more than 35 years as part of Liverpool's cultural
02:47and tourism landscape.
02:48For the city, the ambition is to bring more visitors into the centre while connecting the Beatles' legacy with opportunities
02:55for new creative talent.
