Putting your logo on the report is the easy part of white-label reputation management. What decides whether the service works is everything behind the logo: who handles the reviews every day, when the client steps in, and what happens when a review needs an escalation.
Niladri Sarkar (CMO, Synup) walks agencies through it:
• start with one package your team can deliver every month, and explain the two clocks (draft time and post time)
• agree a responsibility matrix at onboarding: your agency, the client, the software vendor and the publisher
• plan escalation handoffs, with two named contacts per client
• read the review, not just the star rating; write the client's brand rules down; keep a person approving every reply
• reports that carry insight, including a negative sentiment report
• what your client sees in a white-label dashboard
• the trial checklist to run on every vendor, Synup included
Read the guide and download the responsibility matrix and trial checklist: https://synup.com/blog/white-label-reputation-management
In this video
00:00 White label is more than your logo
01:05 Package the service
02:29 Agree the responsibility matrix
03:59 Plan escalation handoffs
04:46 Daily checks, brand rules and approvals
06:06 Reports that carry insight
06:58 What your client sees
07:40 The vendor trial checklist
08:41 Wrap-up
