World premiere of the Porsche Mission S

A Porsche must be recognisable as a Porsche at first glance,” says Dr Michael Leiters, Chairman of the Executive Board of Porsche AG. “The Mission S provides a glimpse of the ideas and design features that will shape Porsche in the coming years.” The focus is on the authentic, consequent and timeless design of the vehicle and a particularly intense connection between driver and car. “At the same time, the Mission S represents a mid-engined super sports car platform positioned above the 911 – not as a one-off hypercar, but as a permanent and versatile addition to our customer offering,” adds Leiters.

The Porsche Mission S celebrates its world premiere today (Thursday) at a location of historical significance to the company: a pier in Queens, New York, with a view of the Manhattan skyline beyond. The first pictures of the mid-engined Porsche 550 Spyder on this very pier made their way around the world in 1953. As the brand's first super sports car, the 550 Spyder is still regarded today as having defined the company's identity. At the same time, it laid an important foundation for Porsche's popularity and success in the US. By choosing this location, Porsche is emphasising the importance of its history for the future of design and brand – a claim that is also reflected in the Mission S.