00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Meta, Walmart, Stripe, and other companies are backing a new open standard designed to
00:06govern how personal AI agents interact with businesses, according to CNBC. The personal
00:11agent protocol would help companies authenticate agents, determine whether they are acting on
00:16behalf of a person, and gain visibility into their activity. The effort comes a month after
00:20Meta launched Muse, which has attracted millions of US users. Amazon has blocked Meta's agents
00:26and perplexities AI agent over concerns about website scraping. Enterprise AI startup Sierra,
00:31which Brett Taylor co-founded after serving as Salesforce co-CEO, is part of the group.
00:36Taylor, who is leading the initiative, said the standard could reduce uncertainty around
00:41agent access. Meta's David Singleton said the protocol could also provide greater control
00:45when users share personal and payment information. For all things money, visit Benzinga.com.
