00:01From traditional Gironde butter to the intriguing raspberry butter, not to mention the tangy wild garlic
00:08variety, Erwin Leo offers more than 30 artisanal butters in his shop. Opened in July, the butter
00:15shop builds itself as the first Parisian boutique dedicated to this staple of French cuisine. The
00:22watchword here is quality, but it's also about diversity. So the idea here is before buying the
00:29butter, you can taste all of them. I have a tower where all the types of butters, raspberries,
00:34strawberries, garlic, all spices can be found. You taste it and whatever you like, then you can buy it
00:40directly in different formats. From mini sizes for the curious to one killer blocks for food lovers,
00:46the butter shop quickly found its customer base and now employs four people.
00:50So I married Abdi and I'm going to make a piece of bread and I saw on Insta that they
00:56had
00:56lots of super butter and I thought that it could be a little more for my guests.
00:59I know that there is one of the best butters in France and my friend asked me to bring him
01:06some French butter as well.
01:07Indeed, because butter is now the souvenir to bring back from France, at least according to
01:13social media. A post about butter from Brest has 4 million views on Instagram and a TikTok video
01:27on how to pack French butter on a plane has some 3 million views.
01:32We came from Ireland, we saw the videos in Ireland, so it is of course something that's
01:36I suppose maybe gone viral.
01:39Amid photos of the Louvre pyramid and Versailles, this dairy product is making its mark as a must-see
01:46culinary landmark. Located near the Eiffel Tower, a major French tourist destination,
01:53the butter shop is part of this trend but is also winning over Parisians.
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