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  • 2 days ago
Bottoms up: No-alcohol wines take pride of place at Paris international trade fair

With slogans like "No Alcohol, No Regrets", the message from the Wine Paris trade show in Paris is crystal clear, alcohol-free wine is moving up from being a back shelf, niche curiosity to a mainstream choice.

READ MORE : http://www.euronews.com/2026/02/13/bottoms-up-no-alcohol-wines-take-pride-of-place-at-paris-international-trade-fair

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Transcript
00:33If you are in society and you have no chance to drink for whatever reason, you are at the moment,
00:41you are standing there with your orange juice or Coke. You are out of it. You have to explain why
00:48do you not drink. You don't want to cheer with that. It's also not to food pairing. It doesn't work.
00:55It's too sweet.
00:56So you are simply having just half of the fun in life. And that's the reason why we need some
01:04sophisticated non-alcoholic options.
01:36And they don't want it.
01:39What do you think about alcohol?
01:42What do you think about alcohol?
01:44What do you think about alcohol?
01:47What do you think about alcohol?
01:48C'est une expérience souvent un peu frustrante parce qu'on a l'impression qu'on est confronté avec un
01:55manque de goût, d'arôme, de structure.
01:58L'alcool, dans un vin, en fait, il porte le vin. Et quand on retire ce qui porte le vin,
02:06en fait, on tue quelque part le vin.
02:18Les gens sont persuadés qu'on ne va pas s'amuser si on ne boit pas d'alcool en France.
02:22La preuve est qu'on se porte très bien et on garde le sourire sans aucune butte d'alcool.
02:28Après, ça permet de proposer une alternative à tout le monde et de réunir tout le monde. C'est plus
02:33un produit pour l'inclusion, je pense, des personnes qui ne boivent pas d'alcool et ça, c'est sympa.
02:51Sous-titrage ST' 501
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