00:00Tequila es el maestro en our bar, and we love it.
00:04But are you aware of how much a jimador earns?
00:10One ton of agave is paid to a crew of six jimadores, earning them $25.
00:17So each jimador receives $4.16 for his difficult work.
00:23So, with that ton of agave, 5,216 ounces of tequila are produced.
00:30That's enough for 3,477 cocktails, if we prepare them with an ounce and a half of tequila.
00:38Now let's divide those cocktails among the six jimadores.
00:42We'll see that each was paid $4.16 to produce tequila for 579 drinks.
00:49For every drink sold, the jimador receives three quarters of one penny of $1.
00:56That means 139 drinks have to be sold for a jimador to put $1 in his pocket.
01:03In contrast to the precariousness of the jimadores, some celebrities have won more than $1 billion
01:09selling their tequila companies.
01:11The work of the jimador is disappearing.
01:14Without it, there is no tequila.
01:16If this industry generates billions of dollars, why are jimadores paid so poorly?
01:23Ask.
01:24Demand.
01:26Act.
01:28Act.
01:30Act.
