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  • 7 weeks ago
Ford reaffirmed a 2027 launch for its Fathom electric pickup, starting at $28,350 before delivery charges. CEO Jim Farley shared hot-weather testing images as the planned truck undercuts Tesla's Cybertruck on price.

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00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Ford CEO Jim Farley shared another look at the company's upcoming Fathom electric pickup truck
00:08as it undergoes hot weather testing ahead of a 2027 launch. Farley posted images on X of a
00:14camouflaged Fathom in Las Vegas after the vehicle was tested in the desert. Ford said the midsize
00:20electric truck will start at $28,350 before destination and delivery charges with a standard
00:26range battery, with pre-orders opening early next year. The price puts the Fathom more than $46,000
00:33below Tesla's 74th 990 base Cybertruck, more than the base price of a Model Y. Ford's truck also
00:40costs less than Tesla's 39 990 base Model Y. The Fathom was previously spotted testing in Arizona.
00:48For all things money, visit Benzinga.com.

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