00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Micro Series platform and Studio A-Twist launched Thursday with 10 original series and curated library content as demand grows
00:09for mobile-first short-form entertainment, according to Reuters.
00:13Micro Dramas are expected to generate $1.5 billion in U.S. revenue this year, according to research firm Omdia.
00:21The format typically features 40 to 60 vertically filmed episodes lasting 1 to 3 minutes each.
00:28The platform will release new series on Thursdays.
00:31Viewers can watch select episodes free with ads or unlock full seasons through coins or subscriptions.
00:38A-Twist was founded by former executives from Showtime, NBCUniversal, Warner Brothers, ABC, and WME.
00:46For all things money, visit Benzinga.com.
