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  • 2 months ago
A federal judge rejected a forced breakup of Google’s ad-tech business but ordered changes requiring its tools to work with rival platforms.

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00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Google avoided a forced breakup of its advertising technology business after a federal judge
00:07rejected the Justice Department's request to require the company to sell its AdEx exchange,
00:13according to Bloomberg. U.S. District Judge Leonie Brinkema instead ordered behavioral changes
00:19requiring Google's ad tech tools to work with those operated by rivals. The ruling follows
00:25her April 2025 decision that Google illegally monopolized two advertising technology markets.
00:31The Justice Department had also sought disclosure of Google's advertising auction logic. Brinkema
00:36accepted most of the proposed behavioral remedies instead, with the redacted decision expected
00:41later this month. Google welcomed the court's rejection of a breakup, while the DOJ said it
00:47would continue pursuing competition remedies despite the trade-offs between immediate relief
00:51and prolonged litigation. Google shares were up less than 1% Wednesday afternoon.
00:57For all things money, visit Benzinga.com.

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