00:01The Attorney General says that these reforms are about bringing Australia's privacy laws
00:06into the modern era, particularly with the fast-paced evolution of artificial intelligence
00:13that we've seen in recent times.
00:15She says this is aimed at bolstering Australians' safety online.
00:19Now, under these proposed reforms, companies will need to justify collecting more information
00:26than what they need.
00:27What would be created under these reforms is what's known as a fair and reasonable test.
00:32Companies will only be allowed to collect information that is deemed fair and reasonable.
00:37The Attorney General, Michelle Rowland, provided an example.
00:41She said it might not be fair and reasonable for a streaming platform to collect your information
00:47and use it and then try to sell you hard-copy newspapers.
00:51These reforms will also allow people, or give them the right, rather,
00:55to erase their personal data online, including from social media platforms and search engines.
01:02It's akin to essentially erasing yourself from the internet.
01:05Australians would be given the right to ask those platforms to take that data down.
01:11There's already similar provisions in place in the European Union.
01:15The Attorney General, Michelle Rowland, said that she hopes that these laws are in place
01:19within a year.
01:21Here's more of what she said.
01:23Privacy is an essential part of our lives.
01:25It allows us to be who we are with dignity and without fear.
01:29However, we know that Australians are increasingly concerned about how their data is being collected,
01:37used and shared, particularly as AI and other emerging technologies, such as smart glasses,
01:43become more accessible.
01:45People should not have to choose between protecting their privacy and participating in the digital economy.
01:53Now, the Attorney General was asked what type of penalties she envisages with these reforms.
01:58She noted that the Privacy Act already has penalties in place worth tens of millions of dollars.
02:04As I say, this is just a proposal at the moment.
02:07The government will go out to consultation on it.
02:09But it's hoping to have these reforms in place within a year.
02:13So, let's see.
02:13You
