00:01Japan's increasingly hot summers are driving some men to seek a new form of relief, getting rid of their body
00:07hair.
00:09If I had to describe it, it just feels warm. There's almost no pain at all.
00:13My impression is simply that the area being treated feels warm.
00:1724-year-old Yuki Kubo is one of those to undergo the treatment.
00:20He says it reduces sweat and leaves him feeling cleaner.
00:25Summer is the busiest season for Japan's male grooming clinics,
00:28making appointments harder to get.
00:31Hiroyuki Ota is the director at one branch of Gorilla Clinic.
00:36When we first started, about 11 years ago, it was fairly common to have appointment slots available.
00:44Nowadays, however, we actually have so many bookings that it can be difficult for patients to secure appointments.
00:52Of course, we have also increased the number of clinics, but even taking that into account,
00:56my impression is that demand has grown significantly.
01:00The trend is growing as more Japanese men feel comfortable wearing shorts.
01:04In the past, they were mostly seen as clothes for children or the beach.
01:08According to Japan's biggest online beauty booking and review site,
01:11over a quarter of surveyed men had lower leg hair removed in the past year.
01:15With record summer heat, the government has expanded its long-running COOL BIS program this year.
01:20The no-tie, no-jacket policy helps staff stay cooler and reduces the energy needed for air conditioning.
01:26which is available for you in the past year?
01:26Are we safe in a future window?
01:27Thank youiji.
01:27Thank you today.
01:27Please leave our time consideringетуerely.
01:27Please leave here at www. frequentlyed.
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