00:14Let's get started.
00:34These are a bit slower compared to the Feather Shuttles, and they don't really make the good
00:40ping sound when you hit it with a racket.
00:42So if these could be reduced, maybe, to get up for durability of your strings.
00:46Because if you're playing with AeroBite or 65Ti, they're thin strings.
00:50And when you hit the grooves, the strings deteriorate faster.
00:54So if these could be improved and this could be a bit smoother, then if you mis-hit the
00:57shuttle, you're not going to break your strings faster.
01:00In some shots, it feels like normal shuttlecock, but when you smash and the guy on defense,
01:09you feel the shuttle doesn't stop.
01:11So it's just flying all the way, the high speed, all the time.
01:17So it's incredibly difficult to defend it.
01:21And also when you hit a clear, the shuttle is not spinning.
01:25It's just flying like, I don't know how to say.
01:30It's just not spinning, so it also feels a little bit weird.
01:34I just played one tournament, one match of it, so I don't have crazy much experience with it.
01:39But yeah, it's not really turning and the speed was quite strange, so it wasn't the same Batman
01:46that I know.
01:46So I've heard numerous players saying, oh, I'm not a big fan, which I can understand,
01:52but so far I have to be proven that it's not a good idea to change.
01:56And yeah, I can't say much more about it than I had so far a good experience with the new
02:03Yonex shuttlecock.
02:04It sounds a little weird that the whole world goes to green kind of style and we go back to
02:11plastic.
02:12You know, I think that's a weird development for me.
02:31We've had types of synthetic shuttlecocks for many, many years actually, but what we are trying
02:36to work with the manufacturers on is mainly a replacement in a synthetic form of the feather products.
02:46And the main reasons for that is obviously, as you mentioned, the supply chain where we are able to
02:53much better make sure that the potential variations coming price wise and otherwise,
03:01it's coming from lack of feather supply will not affect our sport.
03:06And secondly, we do think that the longer term that synthetic shuttlecock can also potentially become cheaper
03:15when it comes into mass production and becomes thereby a product that can be scaled in a different way than
03:22we
03:22see today, which would have really good socio-economic impacts on the sport overall.
03:27It's two steps forward, one step back very often in these development processes.
03:32Sometimes even one step forward, two steps back.
03:35And that's what we've seen over a number of years.
03:37We see now more and more products coming out in the market, which is super positive.
03:42I do think that it is a technological evolution, although I'm not sure it will have a bigger impact
03:49on the actual how the game is played, but much more hopefully in time with scalability
03:55and more volume copying available.
03:57And we hope, with a reduced price in time, that that could have a really good socio-economic impact
04:04to allow better access for many, many, many, many more badminton players at every level to play our game.
04:12Let's get to Mike Pierce.
04:15What about midnight?
04:17I think there is no pressure here.
04:19This is won't be achieved.
04:19My whole life is still usually about half by half for 3 years.
04:20I want to take care of Mr.ée herausk.
04:20I might think in your best 10 days before you are nutri- sería it.
04:20I want to take much extra health fverständier, especially when one either side star comes lubairy,
04:21my true heart chiudocoon is nice and weird.
04:21You
