Your brain doesn't see a free trial as a test — it sees it as something you already own, and that's exactly why you forget to cancel. This video breaks down the endowment effect and loss aversion, the same psychology researchers Daniel Kahneman and Amos Tversky mapped out decades ago, and shows why canceling a subscription feels harder than it should. You'll walk away knowing exactly what to do before you ever click "start free trial" again. If this messed with your head, check out more videos on this channel that break down the psychology hiding behind your everyday decisions. Follow for more facts your brain didn't ask for.
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