00:00This is a campaign ad.
00:02And some people think this is too.
00:04One creator, Jennapolis, says she's just a regular Michigan resident sharing her opinions
00:09online.
00:10She's posted 400 videos across TikTok and Instagram and got over 10 million views.
00:15I'm a reporter with Straight Hour News and I watched every one of those videos.
00:18Here's what I found.
00:19Phase one, she establishes authority.
00:23The user focused on grocery prices, rent and wages, affordability issues.
00:27First, let me show you what I bought, guess how much I spent because it's absurd.
00:34Phase two, she pivots.
00:37The user starts talking about politics, but not any candidate or race specifically.
00:52Next is phase three.
00:54She becomes a voice in Michigan.
00:55After a two month break, she said she lives in Michigan and began focusing on Michigan
01:00families and motorists.
01:02In Michigan, the average cost for groceries for a family of four.
01:05I live in Michigan and I live in Michigan and meeting families here in Michigan or ask families
01:10in Michigan, especially the ones in Michigan.
01:12Finally, phase four, the user starts promoting a candidate, Haley Stevens, her legislative work,
01:18her work in the community.
01:29The user has denied being paid to create content, which she has not posted since July 24th.
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