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Boutique en ligne : avant de modifier quoi que ce soit, il faut comprendre ce qui fonctionne… et ce qui freine les ventes.

Nous avons analysé la boutique de Bigflo & Oli avec un regard technique, SEO et expérience utilisateur.

Chaque détail compte lorsqu'il s'agit de transformer un visiteur en client.

L'objectif n'est pas seulement d'avoir un beau site, mais un site qui vend.

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Technologie
Transcription
00:03Hello, so we're back for a new video on marketing analysis or website analysis.
00:09internet in general, in terms of SEO for the visionary store of Big Fellow Holly
00:14It's just before, so I analyzed Damso's shop, so feel free to check it out.
00:20It's a great pleasure, so right from the start, when we arrive on the site, we'll type what
00:27THE
00:27Rims, then we'll analyze the rapper's profile (in quotes) more than the shop analysis.
00:33Even if we analyze it directly, it's still important, like if we type "big flow shop" and
00:39In bed, okay, okay, so well, they're in first position, so that's already a good thing.
00:47so I would say
00:49The problem, however, as you can see, is that it's not very sexy; it's visionary shop, etc.
00:55maybe
00:56It's also pretty good that we have site links, so what do I mean by site links?
00:59what I hear
01:01That's what it's like to be a source; we have the site links here, it's much nicer that way.
01:06'doesn't also have
01:08Google Maps, so it's surprising that it's showing up here, which is a shame, but there you go.
01:15Regarding the brand image, we could still do something more appealing to support it, but anyway
01:19I notice that if we type "visionary," we might get the websites...
01:23links indeed
01:23But it's still not a very sexy title, we'll have to see how it turns out.
01:29that's what I wanted
01:29Just seeing, okay, so that's something else entirely, another project, okay, so okay, so here we're going to
01:35Really
01:35We'll analyze the shop, so above is a small slider, okay, okay, we have the sales, a very cool design for
01:42THE
01:42This is a change from Damso, we have a small problem here actually, but we're not going to, we're not going to
01:46lend it
01:47Ascent, so we have the clothes, okay, okay, okay, very, very nice indeed, so shop for the occasion
01:53He's very cool, very, very cool, but first of all, we have a meta description that isn't good.
02:02there
02:03home page, which is a shame, that's why we had some weird things written there.
02:06on the sickle and a title simply marked visionary, we can, I think, go a
02:11A little further up, maybe they could highlight Big Flow Li, or if they don't want to put themselves in...
02:15Before
02:15That's precisely what I can understand, and they're quite right to do it from a master, in fact I
02:20I don't know what their story is, is it organic, is it
02:25'It's a thing to put
02:27That's ahead because right now it isn't, but anyway, Bosef, I think.
02:34that we can go
02:34That's a bit better, for sure. It's definitely a stack, it'll work, Shopify theme is okay.
02:42'is a theme
02:44Customization is fine, and on Response, at least on phone, it looks pretty good, it's very
02:52Cool resource, very, very cool. Okay, well, let's go a little further, so we're going to go on
02:58what the
02:59People are already looking for something new, okay, so there's not much point in positioning themselves there, okay.
03:06we have
03:06Really, just some pretty classic stuff, like a shop for t-shirts, caps, okay shirts, and sweaters.
03:13So we still want to take a position on this, so naturally I have to analyze a when
03:21Even if we type 10 a.m., which comes out as very visionary or not at all, we'll check with a tool.
03:33Right after that I would like
03:35Even seeing a bit of it, it seems understandable that they're not positioned on that.
03:42It is
03:43It's still complicated, even though we could already give the page some strength by perhaps adding
03:47a small
03:48This is something that's already mentioned at the bottom of the page, to give a few nice things, we can give some
03:53Reassurance is also a good thing, but we don't really know if it's delivered within 24 hours.
03:58on
03:59will go on a product, we'll take a look at that, okay? City sweater pool, is that maybe
04:07That's it.
04:07A little better, okay, so there we have it, there we have it, there we said it, marbles
04:13Harry Potter, okay, so that's cool.
04:16That's actually cool, so they don't have some pretty decent positions, even if...
04:20well I
04:20I don't know if people are still searching for "dobi" etc., we're not going to look at the search results for those
04:24rocks because otherwise it'll take a while, so we have the images, actually the problem is
04:29'is that I
04:29I think there's a way to go from Raf, so first of all, yes, the stock is exhausting, so...
04:36Okay, that's it.
04:38It's cool to leave the page online for SEO purposes; after seeing it marked as sold out, you'll see it's displayed.
04:45I admit, my bad, actually my bad, but I hadn't understood that very explicitly, but okay, fine.
04:52after I
04:52I'm not criticizing because I actually think their brand is really cool, but yeah, we can
04:56Having something reassuring in banking can be really cool at that level, I think.
05:02I understand that not all title and meta description tags are optimized for the site.
05:05So that's a shame, there aren't any diagrams either. What I mean by diagrams...
05:10Okay, so he
05:12He's not even under pressure; what I hear people saying at home is that we're definitely going to get it.
05:18gender
05:18things there to actually stand out like that, and it's still nice that we have that
05:22on the Serbian
05:23Because we can see them clearly here, it's him in relation to Isaac or the galleries.
05:27Again
05:27They have the little Parisian things open, which is pretty cool, so that's something that can be improved for the
05:33So, what does that say? Well, first, a level of authority, then, then, then, then more of
05:43tickets
05:43that we're going back to the site, tac the authority, well they don't have a huge amount of authority for the
05:53The corridor is pretty good, it's fine, but he doesn't know, so there's quite a bit of leeway in the printing.
05:57a lot of
05:58Okay, so yeah, I think that anyway most of the traffic from visionaries will be fine.
06:04Being from the brand, if we type elsewhere, t-shirt, leaves in bed, holds up to analyze a little
06:08THE
06:08Rappers alongside other rappers, so yeah, they're the ones who stand out first, well, in itself it's them
06:15If it's a bit of a shame, then well, I think that's really their fault this time.
06:21that I know
06:21Sometimes there are little things, so okay, not too much to worry about even if they stand out.
06:27first but
06:27The main issue is that there's a real problem with my meta description; it needs work because
06:32That's really not good, once again they don't have Google Maps so we have
06:36this thing
06:36which stands out next to it, well, it's not a big deal, but there you go, and the problem is also...
06:41that they have
06:42There's a huge amount of competition, it's impressive because they're not positioning themselves here at all, and that
06:48It might still be a good idea to position yourself here because we have TMU here, we have
06:53printable
06:54Games are going to kill me, it's going to be the same, yeah, it's clearly the same, just half
06:59Cheaper is amazing, but well, we have these kinds of things that are positioned before the two
07:07sites
07:07The internet is still there, so it can be serious, and then, well, we have stuff and it's
07:14not
07:14This is extremely serious, so if we go to a website and see some of the keywords
07:20positioned 617 who
07:22We're going to delve a little deeper into this, so the brand has lost authority, so okay, good.
07:28we know
07:28Not too much at the moment, why not, but okay, as we can see, we still have a huge amount of
07:33Traffic for the course at 20,000 etc., traffic isn't bad at all, it's a brand.
07:39Who
07:40works rather well, and if we go here, if we go here, so we see a lot of visionary bonnets, so
07:50Pink polo shirt, pink polo shirt, that's surprising, that's funny, in second position, oh no, not at all, not
07:59at all
08:01Not at all, so maybe they removed it, I don't know, they're telling me second position, it's not
08:05at all
08:05The reality is the flower t-shirt in bed, so yeah, so we can still see that there's quite a bit
08:10things about
08:11Burgundy clothes etc., I think it might be interesting to rework all of them.
08:16Title tags and meta description because that's still the first thing the user sees
08:19Before arriving on the site, check out the categories that are really nice to take a look at.
08:26So, a reassurance section, and I insist on it, and at the bottom or top, an FAQ with...
08:33keywords
08:34to position ourselves a bit on the keywords shirt etc. to go and search for that because well
08:38there
08:39We could go look for it, but we're not going. There's one who's positioned himself there.
08:43above I
08:44I find it a shame regarding the sales, etc. I think yeah, it's the same as there isn't
08:49not much
08:50One thing is, there are quite a few products, and then we saw that it also has some
08:53products they were
08:54They're not indexed, so that's a shame. Yeah, well, they're not indexed either.
08:59so
09:01It could still be quite useful for the index finger, and so to force that, we could perhaps put
09:04a little
09:05Site map at the bottom of the page, a small site map at the bottom of the page, perhaps we can force it
09:08that with
09:09The API etc., that could be pretty cool because, well, this jacket isn't actually available on
09:13Google
09:14And it's a shame because she's super stylish, okay, I think we're pretty good on
09:20the shop
09:20Big flow, that was the little analysis, jogging burgundy etc. Okay, I think the same goes for a boutique of
09:26Burgundy clothes, things like that, it might be interesting to create soups down there in the
09:31in the site map for example because I think it's a clothing store in Bordeaux
09:34I
09:34Maybe I'm talking nonsense, but anyway, we'll see where the brand and Bordeaux are, things like that.
09:40It might be interesting to look into that, so there you go. I hope you enjoy the video.
09:43It was clear that this was important, and feel free to comment if you have any websites or
09:47Others, that would be a great pleasure, and I'll see you very soon, ciao!
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