00:00Hello, so I hope you're all doing well. Here's a short video.
00:06where I'm going to show you other tools, so I'll film three or four videos, no more, but on
00:12My tools, actually, there are always two of them, and well, that's all there is to it.
00:16For
00:17I'll show you a little bit of what I've created internally, maybe to give you some ideas.
00:21etc. In any case, these tools don't replace Semrush, etc. The goal isn't that I
00:27go home
00:27In billions of details, there you have it, once again, it's a tool, at least every time I
00:35So it shows you some tools, but it's not the real production.
00:39that's not really it
00:40that we have behind, but it's more to show you a small sample of how we work, etc.
00:44It's important, and even for my clients I think it's important to know how I
00:49bump and with what tool, so obviously, like I said just before, but I'm not showing the
00:54Basic tools like Semrush, Your Test Guru, etc.—these tools, because, well, it goes without saying for a
01:00consultant and if to use them, so we're not necessarily going to get into that, but...
01:06These tools are simply more to help me, so let's get straight into the...
01:12In detail, the first tool is a monitoring tool, and I have some of them.
01:20Not bad at all
01:20To help me, there are definitely tools here, but that's part of it, and so it allows me to see already
01:25A
01:26Overall report, again, since it's not in production, well, there isn't
01:31not all of it there
01:32above, but there you go, so that allows me to see a little bit of the bottom, the keywords in
01:37rise and
01:38keywords are declining, like a classic monitoring tool to see what's working, etc. I have a way
01:44of
01:44Filtering by tag is good; I also have quite a few interesting things that I've put in this tool.
01:49so there
01:50Quick filters are also what's interesting, so yeah, we can see, in fact, the following
01:59The days I refreshed it, of course, because it doesn't refresh every day because
02:05For me, updating it still costs money, so even if it's "homemade," it's inevitably expensive.
02:13It works with APIs, etc., so it's never created from scratch, so there you go.
02:22can see
02:22Before, we weren't positioned, today we're fifth, today we're second, there you go, we can
02:27I saw quite a few positions; mine were a bit of a rush job, but you get the idea.
02:32So the idea is still very interesting; this tool is a really great tool.
02:36important for sources
02:38Clearly, I used the wrong color; I put it in red when it's decreasing, whereas it's higher
02:43on
02:43The lower the better, and normally I should have put it in glass, but I reversed it.
02:48but anyway
02:49It's not a big deal when it's made of glass, meaning there's less
02:52Anyway, it's funny, I was
02:56Mostly mistaken, but it's funny to see it, I had it first, I didn't think too much about it
03:01to do it so we can
03:03To see, well, here are some variations from the last thirty days, etc. There's been quite a bit of evolution.
03:08As we can see here, there's not much evolution, but if we go here, we can see a cross-section.
03:14instead
03:14That's interesting, and for my clients it's actually extremely useful because seeing that
03:21We were 99th when we weren't working together, and today we're second, for example.
03:26So, of course, all of this is very important, which is why I created my own
03:33tool because I find that tool manufacturers make a lot of money on it when it's
03:37It's not very expensive to make, it doesn't cost much to create, so I preferred
03:41do it myself
03:42So, that's a little bit about this first tool, quite simply, where it's still very
03:47Important for me, the second tool is a semantic cocoon generator, so yet another one
03:54Sometimes it's a tool to help me, and well, I'm saying this because it's still important.
03:59and that
03:59It will distort, it's really a tool to help me and it doesn't replace keyword research when
04:04He even comes to see that it's being audited, that's something else entirely; the goal is a bit
04:09to get some ideas
04:10and also to actually help me with the planning and so, so there you go, I put
04:17in actional tracer
04:18Well, I didn't go into it very far, but there you go, we can put it in deep silos.
04:23we can put
04:23We can export to Excel and JSON for as long as we want, and in advanced export we can do
04:28pain
04:28things and so on we can also generate semantic coupons in bulk which we will not
04:34not
04:35Doing that costs me something, even so, not yet, in fact, everything that it generates from everything
04:38way
04:39It costs money, more or less, but anyway, we can do it intentionally.
04:43of
04:43So, for research, we can put several, etc. Okay, I've put it in the information section, I'm not really sure.
04:47bothered about the
04:48So, we'll receive a mesh map, or so we can see directly, by the way, it's a
04:55a little bit
04:58It was shown at the beginning, but we can actually see a little bit of how we can create the site's architecture.
05:03So, the internet is actually quite interesting, you understand the idea, and to go further
05:09Going even further, let's imagine we want to say, okay, all this is very interesting, but let's imagine we
05:15se
05:16So, we're going to put in the ESPO, we generate everything, let's go, okay, we'll do all that, let's imagine
05:23that we
05:23I want to delete a couple of things, that's not too much of a problem, but so we go into info and we
05:27can
05:27Generating the editorial briefs is already crucial for the writing side of things, so that's obviously extremely important.
05:33So we can click on generate, which I'm not going to do because it's after that, it's a
05:38a bit annoying for
05:38The trick is that we can bulk generate all the SEO briefs from what we've generated there.
05:44that's still
05:44The competitor is extremely important; we can do a fairly complete competitive analysis, so who
05:49The linking aspect is still quite interesting, especially when we create the pages.
05:54internally, which pages can be linked together, etc., so that's also very similar.
05:59This analysis is interesting, so here's the classic approach: we can also generate all the pages in
06:06HTML, and if you generate the SEO brief beforehand, it will be taken into account for page generation.
06:13SO
06:13Likewise, it's still important. The follow-up will happen once you've written everything down, etc.
06:18So, there you go, you can add a little bit of the tracking, which is interesting, so those are the priorities.
06:26Likewise, we have priorities to address, well, at least if we want priorities, it's possible because
06:32that
06:32Often when working on SEO, there's a trio of factors to consider, so what are the priorities?
06:37etc. Well, there you go, we can do it weekly, etc. So what I've put in place is...
06:42it's a little sexier than
06:43So, to look at it like this, there you go, the templates, well, we can see a little bit of the
06:50templates
06:50blog articles etc. are simply small templates, and then we group them thematically, so we
06:57We can see, well, that's everything we have, basically all the clusters we could have.
07:02compared with
07:03So here we have four, not three, and so we can see what is in
07:09courses etc., so yet another one
07:10Sometimes the goal is really to help create a bit of writing, and especially because
07:14that he is
07:14Interesting, actually, because I put plumber Paris 12, so once we have
07:20created a little bit
07:21structure etc., we can go into a bit more detail if we want, I don't have too much...
07:27'examples there
07:29but really a word that is actually quite specific on the business page side, or in fact we can have
07:38of the
07:38ideas for informational strategies to create a real cocoon around the business, or at least around the product or
07:43of the service and push the service page, therefore with its editors, well, there you go, there are quite a few
07:49things
07:49to do, but in any case, that's kind of the goal, so there you go.
07:54we will simply
07:55It's a pretty comprehensive tool, I'm quite happy with it, it's very useful to me, and the same goes for the tool itself.
08:01Monitoring is very useful to me, so there you go. If you have any questions or anything else, I hope I was...
08:05Pretty clear again, it doesn't replace me, but these are really time-saving tools.
08:09To me, to the clients, to everyone, so there you go, feel free to ask your questions in the
08:14comments
08:14I'll see you very soon, goodbye.
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