00:00Because FIFA is about to announce the revenue of the World Cup cycle.
00:04This is the revenue that they accrue in the last four years with culmination in this big tournament that has
00:09doubled in revenue.
00:11Let me tell you, $15 billion is the amount of revenue that the FIFA produced for this World Cup cycle.
00:19It is a crazy amount of money.
00:22Camila, this clearly tells us the story that global football is healthy, is growing, is in a complete expansion.
00:29We doubled the number of games.
00:31Now it has been announced that the Women's World Cup in 31, not the one in the next summer, but
00:35the upcoming one, will also double their games, you know, raising from 32 to 48 teams.
00:41It is the golden era.
00:43Infantino is behind it.
00:45He's already, you know, setting boundaries, if you will, with his post, that this is the new standard.
00:52Let me tell you some data, because this is crazy, my friends.
00:57I mean, I know $15 billion, and, you know, I think it's a testament to how much this sport is
01:01growing, right?
01:03I mean, outperforming, they projected $11 billion.
01:07That was estimated, so they outed it by $4 billion.
01:12It's just incredible.
01:16There were tickets that were $35,000 for the final, my friends.
01:22A full car payment, chas-chas, chiki-chiki-fa-fa, like that, my friends.
01:27This is crazy money, Camila.
01:29It is crazy money.
01:30Do you justify in any reality in the world that we live that people are paying $35,000 to go
01:35a single soccer game, making FIFA one of the most successful economic engines that exists today in any type of
01:43sports marketing, or are we just going crazy?
01:46I mean, I think it's kind of crazy, right?
01:47This is not something that the average soccer fan can even afford in their wildest dreams.
01:54I mean, I think, you know, with so much money being made, like we saw, we saw the broadcasting rights
01:58made approximately $4.3 billion.
02:01The sponsorships made another $2.8 billion.
02:04But the ticketing and hospitality was only out of those $3 billion, right?
02:09So I'm saying, I feel like we could adjust the prices a little bit.
02:11You have, you know, you can make money through the sponsorships, through the broadcasting rights.
02:16Give it back to the people a little bit, or I understand.
02:18Give it some $50 tickets.
02:20They're going to be expensive.
02:21$50, mind you, maybe $300, $500.
02:25Now we're like, I didn't want you to feel good about it.
02:27$400, $300 tickets.
02:29Exactly.
02:29That is crazy, my friends, the amount of money.
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