00:02Australian wineries forced to cut back as exports fall to their lowest level in 22 years.
00:09It's ridiculously tough.
00:11Producers feeling the pinch with revenue down 7%.
00:15The industry losing $183 million in 12 months.
00:20That's according to a sobering report from Peak Body Wine Australia.
00:2460% of the wine that we produce here in Australia is exported.
00:29So as the market becomes tougher it's a squeeze right throughout.
00:33The squeeze as the world sobers up.
00:36Australian exports match what's happening around the world.
00:39Global consumption of the grape falling to its lowest level in six decades.
00:44If there's less wine being sold we're trying to sell into a market that's shrinking.
00:49So that's never going to be good.
00:51But there's some good news.
00:53Australia gaining ground in Canada.
00:55The country locked in a trade dispute with the United States over tariffs.
01:00That issue has reduced the availability of US wine in Canada and allowed Australian producers to pour in.
01:07We're all, you know, banging away trying to take that opportunity that's there right at the moment in Canada.
01:15There's anxiety here in Perth's Swan Valley but just further south in Margaret River winemakers managed to buck the national
01:23trends and increase their exports.
01:25They say it's because of the story they've been able to sell.
01:29Their story sustainably made wine from a windswept landscape.
01:33A niche product at a premium price point.
01:36When you drink the wine it transports you to the place.
01:40The evolution of an ancient drink.
01:43Thelifedrink Disnomade
01:45Thelifedrink
01:46Thelifedrink
01:47Thelifedrink
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