00:00Alcohol-free wine is still a niche product, but it's growing fast.
00:04At this family winery in Austria, production has expanded so quickly,
00:08alcohol-free wine now makes up more than traditional wine.
00:12We are currently in 26 countries in the world and have doubled the wine product in 18 months.
00:19The idea started when Katja was pregnant and wanted something other than water or juice with dinner.
00:24It needed a bit of confidence. A young woman, unfortunately, doesn't say no.
00:31A important story of life-free wine is growing around the world.
00:38Canada, Japan and the US recorded the strongest growth.
00:41This Paris shop sells only alcohol-free drinks and now offers more than 550 products.
01:01But taste remains the big test. For the buyers, what started as an experiment has become one of the main
01:07pillars of their business.
