00:14Hey what's going on? What's up Siobhan? What's poppin? What's poppin? Thanks for letting us pull up on you. Where
00:19are we at? What's going on? Of course. So we are in Mike and Key's Studio Compound in Los Angeles,
00:24California. This place is pretty cool. Can you show us around?
00:28Of course. Come on in. Let's go. So what's a typical day like for you? Typical day. A typical day
00:35in LA. So there is no such thing as a typical day in LA in context of me and future
00:41creatives. We work on all types of projects across the gamut including music, tech, AI, fashion, TV and film. It
00:48really depends on the assignment, who we're working with and collaborating with. But a lot of my time is spent
00:53here at the compound working in locked in with Mike and Key's.
00:57In addition to driving around, going to Soho House and different spaces to get things done.
01:03So what was it like getting Future of Creatives off the ground?
01:05Getting FOC off the ground has been a labor of love. Truly rewarding, challenging, kind of all of the above.
01:14It's been a nice journey. And the most enjoying part about that journey has been working with creatives to get
01:21it launched and get things mobilized and moving around.
01:24You know, just staying resilient. Speaking of, I'm going to take a seat real quick.
01:28Well, go ahead and take a seat. You've earned it. And what's the one challenge that you faced starting out
01:33and how did you overcome?
01:34I would just say not being afraid of failure is definitely something that I have leaned into. And just as
01:41an entrepreneur, as somebody who's been on both sides of the desk, as a full-time employee and now as
01:47an entrepreneur full-time, you know, it's been a journey.
01:50But very, very important to just stay resilient and keep grinding, keep working hard and, you know, don't let failure
01:56deter you from your goals.
01:58Speaking of that, what are your ingredients for success?
02:01My ingredients for success are staying resilient, also being strategic and thoughtful, and staying intentional about your vision and what
02:10you want to accomplish as an individual.
02:13What do you enjoy most about being your own boss, Siobhan?
02:16Really choosing the people I get to work with. Choosing the people I get to collaborate with and having integrity
02:21around that creative process has been amazing.
02:24Just, there's been so many amazing creatives that I've been able to touch and work with through Future of Creatives
02:29and our work.
02:31Is there anything else you could show us? The studio's amazing.
02:33Yeah, for sure. Let me show y'all around. Also, anybody want some snacks before we get started?
02:38We're going to take you up on that in a little bit.
02:40You know we got the best, the best in the West Coast.
02:45Who's this guy?
02:46The legendary Mike of the legendary Grammy-nominated duo Mike and Keys, my guy.
02:52What's up, Mike? How's it going?
02:54We just, you know, on our daily.
02:57Locked in. Getting some music done.
02:59Well, it's amazing. It seems that you guys have great teamwork and we know that no dream is achieved alone.
03:03So, what does your tribe look like?
03:05My tribe is eclectic. Very passionate group of individuals.
03:10Very well-rounded folks from all over the world, all across the United States.
03:15It's been really amazing to come together through the shared vision of Future of Creatives
03:20and make amazing creative projects come to life.
03:23Love that. What advice would you give to aspiring entrepreneurs out there?
03:26I would say stay true to who you are and what you believe in.
03:31Understand, you know, what you stand for as a brand and a human being
03:35and represent that and reflect that in all that you do.
03:38I think it's really important to have a nucleus and a North Star when you're a creative or entrepreneur
03:44or whatever it is that you're doing in your life.
03:46You need to be grounded and well-rounded and, you know,
03:49stay dedicated to who you are and what you want to accomplish.
03:52Well, it seems that one of your North Stars is that flute in your hand.
03:55You've had it the entire time.
03:56So, you have to play for us.
03:57Absolutely.
04:11Amazing. Thanks for letting us pull up on you, Siobhan.
04:13Of course. Thank you so much, y'all.
