00:00There's some hot new looks that have come out from some very exciting new designers.
00:05The big new fashion firms, OpenAI, Anthropic, another AI company.
00:11I don't think they use these as fashion houses, but okay.
00:12And Palantir. So this is a beautiful fleece.
00:16Like a pullover.
00:17Pullover, it says research. There's some really good looks from Palantir, as I mentioned.
00:22Drop 16.
00:23Yeah, I guess white is the thing. They've got all these-
00:25Tennis whites.
00:26Tennis whites. There's a tennis ball with the Palantir stock ticker.
00:30Why are they associated with tennis?
00:32Oh, this one I knew about. The work coat, I've heard, is quite a hot item.
00:36It's a couple hundred dollars, and it keeps selling out, and at a couple points, I think, crashed the site.
00:41Yeah.
00:41Wow.
00:42And Anthropic, not to be outdone. Here's a hat that says thinking on it.
00:47It's a thinking cap.
00:48They also opened a pop-up store in the West Village.
00:52What?
00:53Why are these companies that are saying, on one hand, we need to spend all our money to buy these
01:00very expensive GPU chips so we can do prompts all day and eventually, I don't know, cure cancer or make
01:07the world a better place.
01:07Like, why are they selling all this merch?
01:09I think what they're trying to do here is they're trying to say, if people buy this stuff, they'll go
01:14around and give it a cool factor.
01:17Do you think there is an image problem among AI companies? Is this an attempt to deal with that?
01:23This is an attempt to deal with the blandness problem.
01:26I think that AI is very predictable.
01:29I mean, people make fun of the m-dashes or the it's not this, it's that.
01:34You know, all these things that come as the way of talking that is so recognizably from a chat bot.
01:42That they're trying to say that there's a different flavor.
01:45If you go to this one versus that one, you know, people might stand ChatTPT or they might be more
01:51of a clod person.
01:53Every company has a chat bot.
01:54They have to build stuff on top of the chat bot to make it a desirable chat bot that you
02:00want to keep coming back to.
02:01I wonder if part of it has to do with just, you know, AI is just ridiculously unpopular.
02:07It almost feels like these companies are just trying to meme themselves into some kind of popularity here.
02:14Maybe if they sell you a basketball or something, you won't focus on the data center.
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