00:00Sneakers of every hue were showcased at A&B Arena in Riyadh during SneakerCon
00:05Exhibition, an event that claims to be the greatest sneaker show on earth.
00:12Established in 2009, this marks the first time the event has taken place in Riyadh,
00:18much to the joy of sneaker collectors and fans in the Saudi capital, featuring
00:23over 150 brands from around the globe.
00:30So SneakerCon was founded in 2009, we are the place where every sneaker head gathers
00:37from around the world to talk about community, culture, build amongst each other and really
00:44talk about shoes.
00:46This is a world where people love shoes and gather specifically around sneakers.
00:52The event which occurred from February 7th to 9th showcased Nike sneakers, autobiographed
00:58by basketball legend Michael Jordan accompanied by a letter of authenticity and a prize tag
01:04of over $100,000 US dollars.
01:07We thought that this would be a good thing culturally to bring to Saudi Arabia and to
01:11bring something unique for the first time ever, so we were very happy to be the ones
01:20to initiate this experience for the Saudi people.
01:24Attendees enjoy breakdancing performances, live music, luxury car displays and giveaways
01:29for 40 lucky visitors.
01:32This exhibition is the first of its kind in the region, allowing locals to experience
01:36it without needing to travel to international venues like Singapore, the Philippines or
01:41the United States.
01:43We came down here from the United States for the first ever SneakerCon 2025.
01:51I've been doing this for 15 years, so this is my only form of income and I just love
01:55what I do and I love SneakerCon.
01:58Apart from brands featuring sports accessories like basketball and jerseys, the exhibition
02:04includes Arab and Saudi labels presenting curated collections of rare sneakers, fashion
02:10items and accessories along with new releases, limited editions and custom designs for enthusiasts.
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