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  • 8 months ago
Riyadh welcomes 'Sneaker Con': a celebration of footwear culture

Sneakers in every color were displayed at the anb Arena in Riyadh during "Sneaker Con," an event that claims to be "The Greatest Sneaker Show on Earth."

READ MORE : http://www.africanews.com/2025/02/17/riyadh-welcomes-sneaker-con-a-celebration-of-footwear-culture

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00:00Sneakers of every hue were showcased at A&B Arena in Riyadh during SneakerCon
00:05Exhibition, an event that claims to be the greatest sneaker show on earth.
00:12Established in 2009, this marks the first time the event has taken place in Riyadh,
00:18much to the joy of sneaker collectors and fans in the Saudi capital, featuring
00:23over 150 brands from around the globe.
00:30So SneakerCon was founded in 2009, we are the place where every sneaker head gathers
00:37from around the world to talk about community, culture, build amongst each other and really
00:44talk about shoes.
00:46This is a world where people love shoes and gather specifically around sneakers.
00:52The event which occurred from February 7th to 9th showcased Nike sneakers, autobiographed
00:58by basketball legend Michael Jordan accompanied by a letter of authenticity and a prize tag
01:04of over $100,000 US dollars.
01:07We thought that this would be a good thing culturally to bring to Saudi Arabia and to
01:11bring something unique for the first time ever, so we were very happy to be the ones
01:20to initiate this experience for the Saudi people.
01:24Attendees enjoy breakdancing performances, live music, luxury car displays and giveaways
01:29for 40 lucky visitors.
01:32This exhibition is the first of its kind in the region, allowing locals to experience
01:36it without needing to travel to international venues like Singapore, the Philippines or
01:41the United States.
01:43We came down here from the United States for the first ever SneakerCon 2025.
01:51I've been doing this for 15 years, so this is my only form of income and I just love
01:55what I do and I love SneakerCon.
01:58Apart from brands featuring sports accessories like basketball and jerseys, the exhibition
02:04includes Arab and Saudi labels presenting curated collections of rare sneakers, fashion
02:10items and accessories along with new releases, limited editions and custom designs for enthusiasts.
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