00:34The collection is always a story, a continuity of the story of the previous season.
00:39I really wanted to build a language that you can evolve and adapt season after season.
00:45It's like a big main theme and each season is one different angle to discuss about the subject.
00:52The last collection we just presented is really a colleague, the glimpse, because it's that moment where you're going to
00:58step into something.
00:59You really want it, but you're also very afraid of it.
01:02It's the feeling I have towards the world right now with all of the political aspects where there's a very
01:08good thing happening in the world, but also a very bad thing.
01:10And it's like going backwards.
01:12So it's like this in-between tension of I want to, I'm afraid to.
01:17So hopefully for next season it's a bit lighter.
01:25There's a lot of education that has to be done today for the consumer.
01:32People don't know how to consume actually good because if you buy a t-shirt for three euros, which I
01:37don't even know how it's possible to make because even the fabric is not three euros a meter.
01:41After three washes, it's going to be dead.
01:44And if you buy a t-shirt for maybe 15, 20 euros, you're going to keep for maybe 10, 20
01:51washes.
01:52So it's going to be cheaper at the end for you.
01:56Now in Europe, even in France, we have a new rule for ultra fast fashion, which I think is important.
02:02There needs to be really regulations to protect people, protect the environment.
02:07But again, it's a very difficult topic to have because different people, different, you know, budget to afford garments.
02:25When it's big brands or big corporations using it, I find it quite like questionable in a way because they
02:33are the one with the big budget for models, for photographers, stylists and everything.
02:38I think it's nice to, you know, gather people, exchange ideas.
02:43You get more creative.
02:45If the big brands stop paying models, who's going to pay the models?
02:50Then smaller brands and the fees increase for the smaller brands.
02:54So for us, and sometimes we can't afford them anymore because they triple the fee or double the fee compared
03:00to like a year before.
03:03So the responsibility is at different levels of the process.
03:07It's image, reputation, industry and impact on other people as well.
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