00:02There's so much more that goes along with playing sport.
00:05There's so many ways to engage with it.
00:07When you have more women working in sport,
00:10you end up with more support for women.
00:13My name is Kiana.
00:14And I'm Brittany.
00:15And we're from Long Island, New York,
00:17and we're both the two co-founders of Incorporated.
00:20Incorporated is a diversity and inclusion agency
00:22for students and young professionals
00:23to explore careers that they don't really get to see
00:27in the sneaker industry.
00:30Incorporated is partnering with Adidas and iFund Women
00:33to elevate our mission even further.
00:35So Kiana and I met in middle school at a summer camp,
00:39and we've been friends ever since.
00:40Being involved in sports all our life, from swimming and track,
00:44has really shaped how we operate as entrepreneurs.
00:47We are really focused on women, supporting women,
00:51especially women of color, as black women.
00:54There weren't many people who looked like me
00:56in any of the areas that I was interested in.
00:58So there are a lot of things that go on behind the scenes,
01:02the sport of sneakers.
01:03You don't know they exist.
01:05We're really challenging ourselves in Incorporated
01:08to bring these different positions to light,
01:10to bring them forward.
01:11Showing the next generation that these people are there,
01:15that it's possible for them to get there.
01:17All of our experiences are like hands-on workshops
01:20to really build like mentorship
01:22and really intimate networking opportunities.
01:25Not only are we trying to have students
01:28and these young professionals reimagining the landscape
01:31of the sport industry, but we're also doing that
01:34in a way where we're allowing them to see something
01:38that they don't normally see.
01:39So we're literally changing the vision
01:43in order to like allow people to reimagine a new future.
01:46Our partnership with Adidas and iPhone Women
01:49is a real commitment to impacting the change that we want to see.
01:53The investment in us is really showing that we have support
01:58from major companies and brands who want to push forward a new agenda
02:03and really shift the landscape.
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