00:00So, yeah, as I was saying, there wasn't a huge creative scene here.
00:04Fashion is always something that I've been into.
00:07So, we figured out that there's a gap in the market here.
00:10There's something that, there's a story that needs to be told about this area, this region, through clothing, through fashion.
00:17Not just Monaco, but the whole Côte d'Azur, the whole French Riviera.
