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00:02Calci added 3 million users during the 2026 FIFA World Cup as prediction market trading
00:08surged across platforms, according to CNBC. More than $1.2 billion was traded on its World Cup
00:14winner contracts, setting a record for a single market. The prediction platform promoted the
00:19platform through stadium advertising, soccer partnerships, and celebrity campaigns featuring
00:24Luka Modric, Jose Mourinho, Lionel Messi, Timothée Chalamet, and Jay Balvin. The company also
00:32partnered with OpenAI to display contract odds in ChatGPT searches about tournament games.
00:37Sports contracts remain under regulatory scrutiny, as states argue they resemble sports betting.
00:44Calci maintains that the Commodity Futures Trading Commission has sole authority over
00:48prediction markets. The company now faces the challenge of converting its new users into
00:53recurring traders after the tournament ends. For all things money, visit Benzinga.com.
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