- 4 days ago
With MoMentum as this year’s theme, we’re sharing our biggest opportunities yet to help drive your brand’s growth in 2025. Tune in for a first look at our flagship video series, advanced advertising solutions, and exclusive insights into reaching high-value audiences.
Explore how Man of Many can drive your brand’s success together. We’re excited to work with you in the year ahead!
Visit https://advertise.manofmany.com
For further information please contact:
Elliott Barsby, Commercial Director
Explore how Man of Many can drive your brand’s success together. We’re excited to work with you in the year ahead!
Visit https://advertise.manofmany.com
For further information please contact:
Elliott Barsby, Commercial Director
Category
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LifestyleTranscript
00:04Hi I'm Frank Arthur and I'm Scott Purcell and we're co-founders of Man of Many. We're
00:09joining you today from the beautiful Gadigal land, home of the Eora Nation. Welcome and
00:14thanks for joining us for the 2025 Man of Many upfronts. We're really excited to explore this
00:20year's theme of momentum. Man of Many is Australia's largest men's lifestyle publication
00:24dedicated to the latest in products, culture and style. We're proudly independent and
00:30also proud to be Australia's first 100% carbon neutral and climate active
00:34certified digital publisher. Our purpose is to empower people to make positive
00:40investments in themselves and their communities. Today we'll be looking at
00:44what's ahead and we've got some really exciting announcements to show you.
00:47Let's jump in. Excellence drives everything we do at Man of Many. By partnering with
00:54us, you're working with a trusted award-winning media platform that's
00:57focused on delivering tangible business outcomes. Each month we reach over 2.5
01:02million Australians through our website, social media, newsletters and YouTube.
01:08Additionally, our content is syndicated across platforms including Apple News,
01:12Google News, Flipboard and Smart News and can even be accessed via the Start menu on
01:18every single Windows PC through our partnership with Microsoft Start. We are
01:23proud to be the only men's lifestyle publisher in Australia tagged and audited by Ipsos. This
01:29gives our partners confidence that their campaigns will reach the right audience with
01:33verified, accurate data. And with clear insights into who our readers are, brands can optimize
01:39their message to engage more meaningfully with high value demographics. We've also been
01:44recognized with a series of prestigious industry awards reinforcing our position as a leader in the
01:49Australian media landscape. At the 2024 Mumbrella Publish Awards, the Man of Many took home Event of the Year and
01:56were named Website of the Year for the second consecutive year.
01:59Our sponsored content won Gold for Best Native Advertising at the Digital Media Awards Asia.
02:05And in 2023, we were awarded Best Media Platform at the BNT Awards.
02:10These recognitions aren't just about us. They're about helping you achieve success.
02:18Innovation in our everyday is one of our core values at Man of Many.
02:21And in our biggest innovation to date, we're excited to announce the relaunch of our website
02:26with an elevated user experience and a revamped design.
02:29This relaunch isn't just a visual refresh. It's about harnessing our momentum to deliver an
02:34elevated experience for both our readers and brand partners, providing new ways to capture
02:40attention and create impact. We've integrated best-in-class UX and UI features to enhance discovery,
02:46boost engagement and improve retention, creating more opportunities for your brand to connect with
02:51a highly engaged audience. We've also improved ad viewability across the site, introducing new higher
02:57impact formats and immersive custom branded content options. These formats are designed to capture
03:02attention and increase brand visibility, providing you with more impactful ways to tell your brand
03:07story. On top of this, the site now offers richer first-party data, allowing us to better understand our
03:13audience and offer advertisers even more precise targeting capabilities. These data-driven tools will
03:20offer detailed insights into audience behaviour, allowing brands to target specific demographics and
03:26optimise campaign performance. Looking ahead to 2025, we're excited to introduce a premium on-site
03:33membership program for our most dedicated readers. This program will offer exclusive access to premium
03:39content, members-only events and unique perks such as exclusive e-commerce promotions with our brand partners.
03:47For advertisers, this is a powerful opportunity to reach our most loyal audience. Individuals who are deeply
03:52invested in our content, primary decision makers and influential consumers. This is the exact audience
03:58you want to reach to drive tangible business outcomes. We're committed to making it easier for
04:05our commercial partners to succeed. That's why we've developed a new advertiser hub. Navigating our services and
04:12offerings is effortless. The hub provides access to our full range of services including content marketing,
04:18display advertising, social media, production, newsletters and events, all accompanied by detailed FAQs.
04:25Our research papers and insights are available for download, providing partners with the latest data
04:30and trends shaping audience behaviour. For even deeper insights, our team utilises an AI-driven database
04:36that compiles real-time access to over 11 years of man-of-many reader surveys and audience data. While this
04:43tool is
04:44used internally to refine our strategies, it ensures that our campaigns are backed by comprehensive,
04:49research-based intelligence. The platform also allows brands to review our editorial calendar,
04:55providing an opportunity to align campaigns with timely, relevant content themes for maximum impact.
05:01In addition to performance, our advertiser hub highlights our commitment to making a positive
05:07impact from our carbon neutral certification to our support of mental health initiatives like the
05:12polished man and charitable partnerships with the likes of Vinnies and Unlimited. Brands that work
05:16with us can align with a partner that shares their values. As we continue to evolve, this new platform
05:22sets the stage, allowing us to deliver even more value to our commercial partners. What makes us unique?
05:29It's what we call our PACE principles. We deliver a premium experience that's both approachable and relatable.
05:36We are proudly independent, which allows us to produce authentic content that our readers trust.
05:41We're recognised as one of the most awarded and best-in-class lifestyle publishers in Australia.
05:46As Australia's largest men's lifestyle publisher, we engage a targeted and passionate audience.
05:51We're also proud to be the nation's first 100% carbon neutral digital publisher.
05:56Our credibility is backed by rigorous editorial standards and a network of trusted industry
06:02affiliations. And we're dedicated to providing exceptional customer service, ensuring seamless,
06:08results-driven partnerships.
06:12Hi, I'm Man of Many Editor-in-Chief Nick Hall. Our audience of modern tastemakers understands the
06:17value of quality. Discerning by nature, they want to be at the vanguard of modern technology,
06:21entertainment and leisure. Being featured on Man of Many means tapping into an audience that not only
06:26drives your brand's momentum, but amplifies it through action. They are career-driven professionals,
06:31with 76% holding tertiary qualifications who value personal development and meaningful life
06:37experiences. This discerning demographic prioritises style and craftsmanship, investing in premium products
06:43and services that align with their values and their tastes. So, why do readers come to Man of Many?
06:49Because they trust us to provide the essential information they need to make a meaningful purchasing
06:53decision. And that trust translates into action. As a publication, we deliver content that is not only relevant,
06:58insightful and reliable, but also influential. Sustainability and ethical practices are top priorities
07:04for our audience. With 78% actively seeking out brands that share these values. Even more compelling,
07:1064% are willing to pay a premium for products made by sustainable brands. Our readers don't just follow trends,
07:16they set them. With 57% identified as early adopters of new technology, our platform is where brands can reach
07:23consumers who are eager to explore and embrace new, innovative products and services.
07:28For our audience, Man of Many is more than just a website. It's a trusted companion in navigating
07:33modern life, and that starts with quality.
07:38Quality is at the heart of the editorial strategy. Our team of writers and editors are passionate about
07:42delivering content that educates and inspires our readers, sans the elitism. To us, the secret
07:47source is trust, and we earn that through expertise and authoritativeness. There are no shortcuts when it
07:52comes to accuracy and reliability, which is why every piece of content that we produce is crafted with care.
07:58This year, we launched our debut digital edition, an initiative that has transformed our content
08:02approach. These quarterly volumes represent the best of what our editorial team can deliver,
08:07exploring one overarching theme from every possible angle. Our reinvention edition shined a spotlight on
08:13culture-shaping stars helping to redefine the modern age, while our creation edition celebrated the
08:18beautiful chaos of the creative process. Featuring premium long-form content, in-depth analysis,
08:24and exclusive interviews with international names such as Alexandria Daddario, Patrick Dempsey, Tom
08:29Morello, and Oscar Piastri, these digital editions have solidified our authority in lifestyle media.
08:35It's part of our commitment to delivering impactful stories. With that in mind, the second half of 2024,
08:40I love Man of Many 100 return. This annual ranking of the top 100 products released over the calendar
08:47year provides our audience with the ultimate guide to the best in every category. However,
08:52our content doesn't simply stop at products. Our mental health hub provides crucial resources to help
08:57people navigate mental health challenges, while our Feel Good Friday column shines a light on local
09:02causes and positive impact projects. With sustainability at the core of the business, we recently released
09:08a guide to conscious consumption, a content pillar that we backed up by becoming the first carbon
09:12neutral publisher in the country, as recognised by the government's Climate Active Certification.
09:17We take pride in being a trusted partner, independently audited by Ipsos to provide reliable audience data.
09:23We're also a proud member of the 100% Human Initiative demonstrating our dedication to ethical business
09:28practices, a registered news business as recognised by ACFA, and members of the Australian Press Council and
09:34Online News Association, guaranteeing that our content is the highest journalistic standards.
09:39As an editorial team, we understand the value of quality content. We know that making a difference
09:43is about more than just copying images. It's about taking readers along for the journey.
09:50Hi, my name is John Guanzon, Head of Social at Man of Many. Our social media strategy does more than
09:55just amplify our editorial content. We've invested in creating bespoke content tailored for social
10:00platforms to engage our audience where they're most active. Our social media strategy focuses on
10:05creating original, platform-specific content and driving meaningful engagements across all channels.
10:10With over 900,000 social followers, we've seen our audience grow by 62% in the past year.
10:16Instagram has been a standout this year, reaching over 300,000 followers and delivering over 150 million
10:21views on our content in the last 12 months alone. Video is at the core of our strategy and in
10:262025,
10:27we're expanding with new flagship video series that continue to engage our audience with their
10:31passions. Man and Many Talks, in-depth conversations with celebrities and influential figures,
10:35a powerful platform for brands looking to leverage the influence of public figures to engage with an
10:39audience that values trusted endorsements and lifestyle content. Man and Many Gains, advice and
10:44insights on health, wellness and physical fitness. This series aligns with our audience's strong focus on
10:49fitness and wellness. Monday Munchies, uncovering Australia's top locations for food and hospitality,
10:54a perfect fit for 54.4% of our readers who show a strong interest in food and dining.
11:00Sweet Spot, an inside look at some of Australia's most exclusive luxury accommodations,
11:05with 76% planning a holiday in the next 12 months, making them a prime target for travel and hospitality
11:10brands. The Rev Up, a dive into the latest in the automotive world, with nearly 65% of our audience
11:15considering upgrading their car in the next 12 months. Hands On, our long-form content has a significant
11:20impact, with 44.7% of our readers having purchased a product or service they discovered on Man of Many.
11:26This strong influence underscores the trust and loyalty we have cultivated within our community,
11:30which benefits the brands we work with. In 2025, we're also excited to announce that we will be
11:35expanding our video content with new series such as Whiskey Wednesdays, The Wind Up and Man of Many
11:40Favorites, providing brands access to these niches with a highly targeted and engaged audience.
11:45As we evolve, our focus is on creating content that resonates across every platform.
11:50Thanks John, I can take it from here. I'm Bea, the social content producer. Man of Many's approach
11:55ensures that our partners' messages are not just heard, but actively engaged with across the platforms
12:00that matter most. We have a highly engaged community with strong purchase intent. By telling stories that
12:05resonate, we help increase brand favourability and drive real business outcomes. Man of Many's social
12:11strategy is crafted to maximise reach and visibility, providing brands with multiple engagement
12:17opportunities, including YouTube, Instagram, TikTok and now even a dedicated WhatsApp channel.
12:23By leveraging premium social media placements, Man of Many allows brands to connect authentically
12:28with a highly engaged audience across multiple channels.
12:33Our award-winning branded content and creative services are focused on telling stories that resonate.
12:39We have partnered with some of the world's most iconic brands, pushing the boundaries of creativity,
12:46delivering campaigns that captivate audiences and drive meaningful results.
12:50We know that for our partners, ease of execution is just as critical as the results.
12:55In 2025, we're adding live reporting, allowing you to track key performance metrics in real time
13:01with complete transparency and hands-on support.
13:05Our comprehensive post-campaign reports offer in-depth insights and actionable takeaways that help you
13:12measure success, refine future strategies and truly understand the impact of your investment.
13:17Our brand and content and creative services have proven their impact, recognised for the best native
13:23content at the Digital Media Awards Asia. And in the past year, we've successfully delivered 122 brand campaigns,
13:31generating over 135 million impressions. Video content is one of our key focus areas,
13:38and to date, we've amassed more than 4.9 million video views for our brand partners.
13:43That's equating to over 14,000 hours of engaged audience interaction with our branded video content.
13:50With over 30 years of collective experience, our in-house content studio offers a complete suite of video
13:55and photography services designed to elevate your brand's storytelling. From conceptualisation and
14:01storyboarding to location scouting, talent sourcing, shooting, editing and post-production,
14:06our team delivers premium visual assets that captivate audiences. We specialise in all aspects of video
14:12production and optimise your content for multi-platform distribution. Our photography expertise spans
14:18product and lifestyle imagery crafted to drive engagement and build brand rapport. Whether it's a video series,
14:24product shoot or creative strategy consultation, we are your one-stop shop for all visual storytelling
14:30needs. But we don't stop at content. We also craft unforgettable experiences through a wide range of
14:35immersive events that connect brands and audiences in real-world settings. Whether it's exclusive product
14:41launches, intimate parties or large-scale brand activations, we tailor every detail to create
14:46memorable moments that leave a lasting impact. For instance, our annual Sydney Whiskey Month Festival brought
14:52together over a thousand whiskey enthusiasts across a series of sold-out events. While our partnership
14:57with NBCUniversal for the Australian film premiere of Argyle created an exclusive experience that resonated
15:03far beyond the event itself. Our event services include planning, guest list management, styling,
15:09entertainment and live event execution. With our in-house media production and distribution capabilities,
15:15we don't simply host events. We create, capture and amplify moments, extending the brand's reach long
15:21after the event concludes. By blending innovative strategies with compelling narratives, we build
15:27lasting connections between our clients and their audiences.
15:33Hi, I'm Elliot Barsby, Commercial Director at Man of Many. Our commercial opportunities are designed to maximise
15:39brand impact across every channel. Each offering is tailored to meet the unique needs of our partners in your
15:45and ensuring effective campaign execution. We offer a range of core products tailored to suit your campaign needs.
15:51Our native content solutions go beyond traditional advertising by seamlessly integrating your brand's message
15:57into engaging, editorial content. Our newsletters offer direct access to over 130,000 subscribers with a strong
16:0430% open rate, delivering your message to a highly engaged audience primed for interaction.
16:09It's an ideal channel for driving targeted, high impact campaigns. Our premium photography and video production
16:16elevate brand storytelling to new heights. From snackable social content to mini documentary series, we have the expertise to deliver.
16:25In fact, some of Man of Many's original video content has earned international film awards,
16:30highlighting the quality and creativity we bring to every project. Whether for a campaign with Man of Many,
16:36or custom assets for your brand's marketing, we create high value visuals that foster emotional connections,
16:42enhance brand recall, and drive engagement. For instance, we recently collaborated with a global watch brand to produce
16:49photography and video assets for their in-store displays, digital marketing, and out-of-home campaigns.
16:54Our social-first packages place your brand at the heart of conversations where our audience is most active,
17:01expanding your reach and positioning your message where it matters most to your target demographic.
17:06Our end-to-end event management services include product launches, intimate dinners, and panel discussions,
17:12creating immersive real-world brand experiences, large and small. Our brand uplift surveys, research,
17:18and insight services provide detailed data to help you track the effectiveness of your campaigns.
17:23They also offer valuable insights to help you optimise and grow your brand's impact.
17:28Context is crucial for consumers, and ads experience a halo effect when placed alongside credible and high-quality content.
17:34Man of Many offers a premium, brand-safe environment for display advertising,
17:39allowing advertisers to reach a highly engaged audience in a trusted space.
17:43We're constantly innovating to provide high-impact display formats and premium ad placements that ensure your brand stands out.
17:50We're proud to announce today that, in 2025, Magnite will be our primary SSP across Programmatic,
17:57as we look to partner with the best-in-class technology partners.
18:00With a variety of display options, from run-of-site banners to out-stream video placements,
18:05we offer targeted solutions that drive engagement, increase visibility, and offer measurable impact.
18:11Today, we're also excited to announce our new offering of audience extension of our native content across premium publishers.
18:17This service amplifies Man of Many's authoritative voice, promoting your brand across a network of top-tier publishers.
18:24By leveraging Clever Ads' premium site list and advanced optimization strategies,
18:29we can extend your campaign to reach beyond social media platforms and now across display, video, and CTV formats,
18:36maximizing its visibility and impact in more immersive and credible environments.
18:41Coming in 2025, we're introducing self-booking platforms for display ads in partnership with placements.io,
18:47and live reporting dashboards with clients.
18:49Looking ahead, brands seeking to make a lasting impression will find our flagship opportunities
18:54offer unrivaled visibility and deep audience engagement, ensuring your message resonates at scale.
19:01Partnering with Man of Many for an exclusive season of one of our flagship video series offers more than just
19:06visibility.
19:07It provides seamless product integration and prominent branding within authentic, engaging content.
19:12Our digital covers partnerships provide premium media packages, event sponsorships, and integration into our video and social content,
19:20ensuring your brand gets high-impact exposure across multiple channels.
19:24Sydney Whiskey Month 2025 is set to be our largest yet, offering unparalleled opportunities for partners to engage with an
19:30enthusiastic niche audience.
19:32Through event presence, bespoke live activations, and a comprehensive media package, advertisers can create memorable, real-world connections that resonate
19:40well beyond the event, driving long-term loyalty and brand equity.
19:45The Man of Many 100, our annual showcase of the year's top 100 products, represents an unmissable chance to align
19:51your brand with one of the most prestigious editorial moments in our calendar.
19:54It's a unique opportunity for advertisers to position their products alongside the best of the best, benefiting from heightened visibility
20:01and association with excellence.
20:03In 2025, we're excited to launch our venture into podcasting, offering a new platform for storytelling and deep audience engagement.
20:11These are just the beginning. Our offerings continue to grow, helping you connect with consumers in meaningful, lasting ways.
20:19As we look to the future, we're really excited to continue pushing the boundaries of what's possible in digital publishing.
20:25We invite you to join us on this journey and leverage Man of Many to help achieve your goals.
20:30Thank you for considering Man of Many as your partner in success.
20:34We look forward to creating something extraordinary together and continue the momentum.
21:00You
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