00:00The Assassin's Creed brand is always about history being a playground.
00:04So we are deeply inspired by history, even though there's a strong fictional element to it.
00:09And I think it's the fusion of these two things that make Assassin's Creed really shine.
00:14For example, exploring Norway as a Viking or as Bayek, a Magi exploring Egypt.
00:21Those are very, very strong fantasies that I think people in the world can relate to,
00:24probably because they watch a childhood movie about Egypt and they want to visit Egypt, for example.
00:28So I feel that that's one of the strongest parts of the brand.
00:32And another good thing about the Assassin's Creed brand is that it allows you to learn about history.
00:36Personally, for me, I wasn't super strong in history as a kid.
00:39I didn't score very well. In fact, I probably failed a few tests.
00:43But after joining Ubisoft, I became deeply interested in history and the law of humanity, essentially.
00:50And whenever we dive deep into the Caribbean for resync,
00:53we discover bits about civilization that we never did before and it's where the brand shines.
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