00:00America's grocery carts are getting lighter. New data shows shoppers are buying fewer items per
00:05trip, slowing growth for food manufacturers that had relied on higher prices to boost sales in
00:11recent years. Consumers are increasingly hunting for deals, switching to private label brands,
00:17and trimming discretionary purchases as food costs remain elevated and household budgets
00:22stay under pressure. Major food companies are now facing tougher competition from discount
00:27grocers and store brands, forcing many to rethink pricing and product strategies.
00:32For an industry built on volume, fewer items in the basket is becoming a growing concern.
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