00:0012 subtle grocery store tricks customers rarely catch
00:05workers explain
00:06they put freshness displays up front to improve your mood
00:10immediately shoppers buy more when they feel positive and bright fresh colors
00:15trigger 85% of purchase decisions the produce section is constantly
00:20refresh to make the store feel trustworthy and inviting the bakery isn't all
00:25always about bread it's about scent marketing baked goods aren't just for
00:30sale there for smell fresh baked aromas can increase impulse purchases by three
00:35to fifteen percent time to draw shoppers in they use slower
00:40music to make you shop longer stores program slower playlists because research
00:45shows relax tempos extend browsing time increasing overall spending and
00:50cart size sale tags are often just price framing right
00:55yellow or red tags don't always indicate real discounts price anchoring
01:00tricks shoppers into thinking they're getting a deal essentials are always far
01:05far apart for one reason staples like milk and bread are spaced out so you
01:10have to pass more products boosting total exposure and basket size by up to
01:1523 percent they place expensive items at eye level and cheaper ones lower
01:20high products at eye level sell 20 to 35 percent more
01:25cheaper or kid targeted items are placed low or high to manipulate attention
01:30limit two per customer is often not a scarcity issue at all these limits
01:35limits create perceived scarcity encouraging shoppers to buy more
01:38than one even when stock is
01:40store brands are positioned to look just like the popular ones
01:44store brands are positioned to look just like the popular ones
01:45store brands mirror national brand packaging to leverage familiarity many
01:50shoppers now consider private labels valuable credible alternatives
01:55Bingham's investing makes you think it's fresher even though it can spoil
01:59faster
02:00shine and plumpness, encouraging selection, but oversaturation can hasten spoilers.
02:05Especially among delicate leafy greens. Cart sizes keep getting bigger.
02:10And so do customer purchases. Bigger shopping carts encourage filling them up.
02:15Leading to higher spending and longer store visits. They put impulse traps.
02:20At the child's hand level. Candy, toys and colorful treats are stocked low.
02:25To tempt children who influence over 50% of family food purchases.
02:30Checkout lanes are designed to reduce your willpower. Decision fatigue sets in.
02:35Near checkout. Making shoppers more likely to grab chocolate, gum and mini drinks.
02:40To be continued...
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