00:00We tried six of the most popular cinnamon rolls in New York City.
00:03Our favorite was from Tall Poppy, even more sophisticated, laminated cinnamon roll.
00:08And today we're going to be tasting that cinnamon roll against the most ubiquitous cinnamon
00:12roll in the country, Cinnabon.
00:14And we're going to have our tasters try it with a blindfold so they have no idea which
00:18one is which.
00:19You feel it?
00:19Yes.
00:22This is Tall Poppy.
00:23It's laminated.
00:24The cinnamon tastes a little bit more like cinnamon toast crunch rather than like a spiciness.
00:28Oh, this one's sticky, sticky to the plate.
00:31This tastes like a croissant, which I don't want in my cinnamon roll.
00:34No offense.
00:34You kind of get like little caramelized bits on the outside.
00:37Honestly, it's really delicious.
00:39It's not as soft as I would want it to be.
00:42Cinnamon men too.
00:43Big.
00:44It's a big girl.
00:45See, the texture of this, it feels like, this feels pillowy.
00:48Feels more traditional doughy.
00:50The frosting tastes exactly like it came out of a can, which I love.
00:54It's like it feels like out of a can, which is great.
00:56No.
00:57Yeah.
00:57It tastes like icing from a jar.
01:00Gluey.
01:01It's very nostalgic.
01:02I'm getting like canned frosting.
01:04The dough is like kind of pillowy, but like a tiny bit stale.
01:07It's just taking me back to being at the mall in New Jersey.
01:10It fits what I think of as a cinnamon roll.
01:13My brain thinks cinnamon roll.
01:14This is what I'm expecting to put in my mouth.
01:15Whereas this is so good, but it's a croissant.
01:18So in the end, in a close competition, Cinnabon was the winner.
01:22I'm a little bit surprised, but it shows how big of a role nostalgia plays in our preferences.
01:29Yeah.
01:29Don't sleep on Cinnabon.
01:30Steel rocks.
01:31Oh, my God.
01:31This is, by the way, I'm getting ready.
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