00:06Football is often called the beautiful game, but its impact stretches far beyond the pitch.
00:12The 2026 FIFA World Cup isn't just about what happens on the field, it's also bringing people together beyond the
00:19game.
00:23Four years after Qatar hosted the FIFA World Cup, the tournament's legacy is still creating connections far beyond the pitch.
00:30Here in Mexico City, art, field, photography and football history are bringing people together as part of the Qatar, Canada,
00:37Mexico Year of Culture,
00:38showing sport can create conversation and cultural exchange long after the final whistle.
00:44The main goal of Years of Culture program is exchange cultural knowledge between all the country.
00:52At Museo Jumex, football history takes center stage.
00:56The Objects of Glory exhibition brings together some of the sport's most iconic artifacts,
01:01from Pele's boots to Diego Maradona's jersey from the infamous Hand of God match at the 1986 World Cup.
01:09For curator Sheikha Najla Althani, bringing these objects from Qatar's 321 Olympic and Sports Museum to Mexico City
01:17was about more than celebrating football history.
01:19It was an opportunity to connect two countries linked by the World Cup and a shared passion for the game.
01:26As Mexico is hosting the FIFA World Cup 2026, we think this is a very important opportunity for 321 to
01:34have this collection showcased and displayed here in Mexico City,
01:37to have this engagement with the Mexican fans and worldwide fans who are attending the event.
01:45Across the city, another exhibition looks at what happens after a World Cup ends.
01:51Journeys to Greatness explores the legacy of Qatar 2022,
01:54from infrastructure innovation to cultural diplomacy and human connection.
02:00The reason behind the Year of Culture with Mexico is to enhance our relations, cultural and educational, with Mexico and
02:09Canada.
02:09We would like to, you know, just extend our arm to the world, actually,
02:16and to the Mexican people that love the arts and also they love the sports.
02:22The exchange isn't limited to football.
02:25At Mexico's Cineteca Nacional, audiences have been discovering contemporary Arab cinema
02:31to a special program curated by the Doha Film Institute.
02:35For Cineteca's director of programming, the films resonate because their stories feel universal.
02:41To entertainment and the film is, is also most famous and more focused and more.
02:48With the interest of the international anime, the cinema is found in the United States,
02:55it has become more and more and less universal when it looks outside.
02:59Having a presence of the Arabic cinema, which is rather a bit of the job of
03:06Я думаю, что это может быть как начальник для нас, который может быть очень фруктиферой, для нас.
03:17И как Мексика готова к желанию в мире, организаторы также были рефлекцией на лечения из Катарской Турнамент.
03:24Учащение о Катарской Турнаменте и показать к миру о том, что мы и все наши традиции.
03:30Как показать им нашу культура, наши традиции, наши цвета, наши музыка, и это будет феста.
03:39That idea of cultural exchange also extends to the dining table.
03:43Chef Elena Regadas, whose bakery plans to expand to Qatar, sees food as one of the simplest ways people can
03:51connect.
04:06The Year of Culture program also extends into design, bringing creatives from Mexico and Qatar together through collaboration, such as
04:15Design Week Mexico.
04:18Through exchange of culture, we can become great ambassadors, each of us, for our own country.
04:23I guess to have two so different cultures get to know each other, and as I say, these exchanges can
04:31plant a seed, and that seed can grow into flowers of knowledge.
04:34The World Cup may last only a few weeks, but in Mexico City, its legacy continues through exhibitions, conversations, and
04:42shared experiences.
04:44Proof that football's greatest impact isn't always measured in goals or trophies.
04:48Sometimes, it's the connections the game leaves behind.
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