00:03You're watching Euronews'e fact-checking show The Cube.
00:06Social media posts sharing fake claims about Europe's record-breaking temperatures have
00:11gained traction during the continent's latest heatwave episode.
00:15But experts told us that misinformation is shifting.
00:18It is increasingly focusing on discrediting climate action policies rather than for instance
00:23outrightly claiming that climate change is a hoax.
00:26La désinformation, on a l'idée que c'est nier l'existence de gens climatiques ou son origine humaine.
00:32Nous ce qu'on mesure c'est que c'est pas forcément la forme la plus majoritaire que prend aujourd
00:36'hui le phénomène.
00:36On va surtout avoir une négation de l'efficacité ou de l'utilité de certaines solutions de la transition écologique
00:43et notamment les énergies renouvelables et les véhicules électriques en France.
00:46Et la raison pour ça c'est qu'il y a eu des grosses régulations qui ont touché ces secteurs
00:50d'activité
00:51et donc les narratives de désinformation viennent se poser là où une évolution de la loi est possible.
00:57For example, the economic trade-offs which come with green policies are increasingly being used to prop up this information.
01:04To claim that net zero will kill your job.
01:07It will drive up your bills.
01:08It will destroy your traditional industries.
01:10Heat pumps don't work.
01:11The EV mandate is the death of the local car plants.
01:14And it's done to working people and it's not done for them.
01:18And this doesn't need any ideology at all.
01:20It just needs a heating bill.
01:21Monetising social media content is also a highly lucrative business
01:25which ties into the increasing amount of misleading climate content on social media.
01:30Those sort of conspiracy theories, those lies, that ABC of climate disinformation,
01:35the anything but climate has become sort of a viral meme every time.
01:39It's something that these disinfluencers who are reliant on the attention economy to make their money
01:45so they have an incentive to post every day.
01:47As for the future of climate misinformation, experts believe that it will likely depend on existing narratives.
