00:00The Indian government has ordered Meta to remove CSAM ads from Instagram. It also gave the company
00:05seven days to explain how those ads were ever approved in the first place. Because according
00:10to Meta's zero-tolerance policy on child exploitation, every Instagram ad is supposed
00:16to be reviewed before it goes live. Yet, a recent BBC investigation suggests that ads
00:21stayed up until journalists reported them. And it isn't the first time harmful ads have slipped
00:27through. In India alone, Meta has repeatedly faced criticism over illegal betting ads, deep
00:32fake investment scams, and other fraudulent campaigns making it onto the platform.
00:37Why does this keep happening? Part of the answer may be Meta's business model. The company makes
00:42almost all its revenue from advertising, nearly 98%. Every extra layer of review slows down
00:49the process of getting millions of ads approved every single day. India is seeing a sharp rise
00:54in crimes against children. According to government data, nearly 9 out of 10 of these crimes involve
00:59the sharing of child sexual abuse material. Experts warn that publicly shared photos of children
01:05may be misused by offenders to create AI-generated abuse material. It's one more reason to think
01:11carefully before posting your kids' photos online. But regardless of where the material comes
01:16from, platforms have a responsibility to stop it before it reaches users, not after it is reported.
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