00:00I think that the CMO role is really evolving because as the economy shifts and consumer
00:08spending shrinks, demand is in demand.
00:12So as a marketer, it is our responsibility to be demand generators.
00:17It's our responsibility to talk across the aisle to the CFOs and the supply officers
00:25to really understand how we can generate demand in an environment where demand is so precious right now.
00:38Well, I think it's important for marketers to step up as demand generation leaders.
00:43We know our consumers better than anyone else, so we know what drives them.
00:48We know what they need and really building a portfolio of products and innovation
00:54that allows consumers permission to spend their dollars.
00:58And it's our responsibility to educate the rest of the organization on the consumers
01:04and give the consumers what they want.
01:06Well, I'm really fascinated by the fact that we have five generations of people in the workforce right now.
01:14And so everyone's laser focused on Gen Z.
01:17And in the coaching realm, in the sports realm, they are also focused on Gen Z.
01:22The way they acquire players, the way that coaches are shorter tenured than they have been in the past,
01:31and the requirement to perform very, very quickly as soon as you get the big job,
01:38all of that affects the sports world very intentionally.
01:42But there are a lot of parallels for that in the business world.
01:46We have Gen Z in the marketplace, their attention spans are much shorter,
01:52the experiences they want to get very much faster, and the idea that we must really deliver in our jobs
02:01as soon as we step into the seat is much of a parallel for coaching.
02:06So I've really been inspired by listening to how coaches are motivating and inspiring their players,
02:13and how the teams are looking for coaches and front office and their employees
02:20in order to get the best performance out of that.
02:22In a turbulent environment, one of the things that people learn through the pandemic is they really
02:29and truly want to treat themselves. So allowing themselves permission to have the treat that they
02:35want is really important. And so taste is king in that because when they want something and they
02:43want to treat themselves, they want it to hit every single time. And I'm proud that of the 26 brands
02:48that
02:49I serve within the confectionery candy space that it's been consistent that the taste delivers.
02:57The Snickers hits every time. M&Ms hits every time. Skittles with those fruity flavors hit every time.
03:03And so it's my job to make sure that they can deliver not only that consistent product experience,
03:10but maybe in some new ways that they're not expecting that they will usually get from maybe other parts
03:17of the category like crunchy or sweet and salty. So it's been fun playing with those flavor profiles,
03:23but delivering it in a way that is uniquely our chocolate or fruity.
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