00:00I am customer zero at the company because I have marketing and we are co-creating the products that allow
00:07us to go to market.
00:09We call it customer zero, Adobe on Adobe. Some companies call it dog fooding, but it helps when I'm going
00:16to market.
00:16I can give the product people feedback on what works and what doesn't.
00:24It has been an incredible 18 months at Adobe and I knew going in that we served so many customers,
00:32but you know, you take a leap of faith and you go in and you realize the amount of customers
00:37we serve from individuals who are using Acrobat Studio, Acrobat Express, all the way to creators and aspiring creators using
00:46Firefly, our all-in-one AI studio.
00:49To all the way to the largest enterprises in the world using all of our products from an enterprise perspective,
00:56using our customer experience, orchestration, software, Gen Studio for performance marketing, the list goes on.
01:04And how significant the creator economy is today. It's actually 1.2 trillion in its size. And I had no
01:15idea.
01:15And again, part of that is everyone is a creator today. Everyone wants to create no matter who they are.
01:22And so we really serve that audience. And I really underestimated how many lives we touch now with the power
01:29of agentic AI, how we can build tools that take the repetitive tasks out.
01:34So we have that. But then we have these customers who they may have grown up using our products in
01:41design if they were in high school on a high school yearbook team, all the way to, you know, biggest
01:48enterprises who will use what we call Gen Studio, which sits over a content supply chain.
01:55Because you have to make more content than ever and using that to automate now with an agentic overlay called
02:02CX Enterprise.
02:03The vast array, it's pretty amazing. But the thing that is amazing is the passion that these customers have.
02:11And I've never worked somewhere where no matter the vertical, we are touching them.
02:18They're using a product of ours. So we can be at Fashion Week because we have fashion designers who are
02:24designing fashion and using our tools
02:27to figure out the next beautiful outfit that's going to be at the Met Gala.
02:32We can be at a ski resort because they've used our tools to design the interior of the system that
02:40is going to actually take the Funatel up the mountain.
02:43The vast array of surfaces that we live on, of the people we touch, is pretty incredible.
02:50And they're passionate, passionate customers.
02:52Being a CMO today, it's from years of experience across different industries and pattern recognition, but there's constantly changes.
03:03With this change with AI and agentic AI, really, it's no longer about pilots.
03:08We're using it. It's truly taking out the repetitive tasks.
03:14That's a new technology. So just like when we were doing print and then everything goes to digital and you're
03:22figuring out what Facebook is, you know, I've lived through all of these shifts.
03:27And the way that I lived through that and then brought teams and led teams through that is you're disrupting
03:35yourself.
03:35You are reinventing yourself so that you're a learner all the time and not assuming what you did yesterday is
03:43going to get you where you're going to be tomorrow.
03:45You know, it's just it's technology is moving too fast.
03:48The marketplace is moving too fast. Our customers are moving too fast.
03:51So disrupting yourself is how you keep that edge and then ultimately have a very long career and an incredible,
03:58you know, incredible craft, incredible community.
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